Charlotte, North Carolina, United States
Over 7 years experience as a Full-Stack Marketer in the Gaming and Entertainment Industry, specializing in campaign planning, copywriting, and press/public relations for companies such as Clique Games, Game Design Skills, and NIS America.
• Coordinate day-to-day marketing initiatives across company brands for Noetic Talent Agency and Noetic Realms. • Manage content calendars, posting schedules, and campaign timelines. • Assist with social media, content creation, and promotional efforts. • Support creator, sponsor, and partnership marketing initiatives. • Identify opportunities to improve visibility, engagement, and growth.
• Create visual and video content centered around cosplay, convention culture, and fan communities. • Represent characters for official brands at live events. • Act as ambassador for inclusivity and engagement for anime and video game communities. ACCOLADES: • June 2024: Featured cosplayer for Epic Cosplay Wigs (Sanji). • January 2024: Featured cosplayer for Epic Cosplay Wigs (Aoba). • April 2023: Featured guest at Anime Impulse San Diego 2023. • January 2023: Featured cosplayer for Arda Wigs (Takemichi). • November 2022: Featured panelist at Pacific Media Expo 2022. • July 2022: Featured cosplayer for Riot Games' "Star Guardian" booth at Anime Expo 2022. • July 2022: Featured cosplayer for Arda Wigs (Star Guardian Ezreal). • June 2022: Featured cosplayer for Epic Cosplay Wigs (Rengoku). • March 2021: Featured cosplayer for Epic Cosplay Wigs (Koga). • March 2020: Featured cosplayer for Riot Games' LCS Cosplay Day during Spring 2020 Season. • October 2019: Featured cosplayer for Arda Wigs' banner for Filipinx Heritage Month 2019. • August 2018: Featured panelist at Anime California 2018. • October 2017: Featured panelist at Stan Lee Comic Con 2017. • October 2017: Featured cosplay extra for Riot Games' "Great Shotcalling" promo video. • October 2017: Featured cosplayer for Riot Games' World Finals 2017 event at Staples Center. • June 2017: Featured creator for Riot Games' "Summoner Showcase." • February 2017: Featured creator for Riot Games' Cosplay Labs. • November 2015: Featured guest at Summoners Con 2015. • December 2014: Featured voice actor on Midnight Marinara (Episode 26: "The Old Portrait")
• Develop and execute press, influencer, and public communication campaigns to support game launches and updates. • Create and distribute marketing materials such as press releases, newsletters, and blog posts. • Collaborate with game teams to align marketing strategies with key milestones. • Oversee content approvals, ensuring consistency and alignment with campaign goals. • Optimize platform listings and store pages to maximize visibility and conversions. • Write copy for games, marketing materials, social media, and email campaigns. • Conduct PR campaigns, including outreach to press, influencers, and industry stakeholders. • Track and report on campaign performance, using analytics to refine strategies. ACHIEVEMENTS: • Created and maintained an internal press/influencer database of 1000+ contacts. • Improved monthly MailChimp open rates by ~15% and maintained ~30% open rate per email. • Funneled customer, press, and influencer communications traffic into 4 focused intake forms, reducing unnecessary traffic on public Discord servers while streamlining internal and external communications.
• Researched and created educational written content on game development topics and skills. • Edited written content in conjunction with internal subject-matter experts to inform and entertain readers. • Coordinated with editors, writers, and leadership to streamline production pipelines, set and meet deadlines, and maintain steady communications and productive workflows. ACHIEVEMENTS: • Created foundational content for game marketing vertical (https://gamedesignskills.com/game-marketing/)
• Safely operated company delivery vehicles and hand held information devices. • Delivered packages to proper destinations and provided positive customer experiences. • Assisted other delivery associates with package loadouts and deliveries as needed.