Basel, Basel, Switzerland
I am a global leader in digital transformation, content strategy, and omnichannel customer engagement, with over 20 years of international experience across healthcare, life sciences, and consumer industries. As Global Director, Content Excellence at CSL, I lead enterprise wide transformation initiatives to modernise the content supply chain, driving scalable, compliant, and customer centric engagement. My focus is on unifying platforms, embedding governance, and enabling omnichannel execution through initiatives such as DAM consolidation, Digital Factory scaling, and AI enabled content reuse. I have a strong track record of delivering complex global programmes that connect strategy to execution, aligning stakeholders across Marketing, Medical, Market Access, IT, and external partners. I build high performing teams, challenge the status quo, and translate emerging digital capabilities into tangible business impact. Earlier in my career, I led global product launches, digital innovation programmes, and brand transformations at Janssen, Roche, and Sony, consistently delivering measurable growth, improved customer experience, and operational efficiency. Core expertise: • Digital and business transformation • Content strategy and supply chain optimisation • Omnichannel engagement and customer experience • Digital factory and operating model design • AI enabled content and process innovation • Global programme leadership and stakeholder alignment
Leading the establishment of Content Excellence as a core enterprise capability at CSL, transforming how content is planned, created, governed, and activated across brands, markets, and channels. Driving the modernisation of the end to end content supply chain through platform unification, enterprise governance, and scalable operating models. Enabling compliant content reuse, accelerating time to market, and supporting omnichannel customer engagement at scale.
Spearhead the customer experience strategy across different customer groups for CSL Vifor. Responsible for influencing the digital transformation roadmap that will enable office and field-based colleagues to deliver a superior customer experience across the customer continuum now and into the future.
Supported design and optimization of integrated omnichannel customer engagement strategies and tactics Executed global and support local omnichannel customer engagement tactics Acted as a member of multiple Brand Teams, responsible for the assets under the appointed Brand Group Coordinated and execute OCE campaign configuration, launch, and optimization Monitored progress of OCE campaigns and inform decision making at all levels
Elevated launches in the Oncology (lung cancer), Cancer Immunotherapy & Neurology (MS) areas with digital marketing and patient-centric digital services.
Business ownership of digital imaging products. Responsible to develop and implement product marketing strategies, plans and promotional activities. Monitor sales performance and track key performance indicators (KPI) of the product families in the Swiss market.