San Francisco Bay Area
As a results-driven global marketing executive with over 20 years of experience, I specialize in creating innovative strategies that drive revenue growth, elevate brand value, and deliver exceptional customer experiences. My expertise spans B2B and B2C marketing, with a proven track record of leading high-impact initiatives that generate measurable results. I thrive at the intersection of strategy and execution, redefining marketing programs to align with evolving market dynamics. At Hitachi and other industry leaders like HP, Palo Alto Networks, and VMware, I’ve spearheaded initiatives that delivered: - $50M+ in pipeline growth through integrated demand generation campaigns. - 35% increase in event ROI by transforming attendee engagement strategies. - 20% YoY revenue growth by building and leading high-performance global teams. As a trusted advisor to C-level executives, I’ve contributed to five executive management teams, driving organizational transformation and aligning marketing strategies with business objectives. My leadership style is collaborative and results-oriented, empowering cross-functional teams to achieve ambitious goals. Core Expertise - Revenue Marketing & Demand Generation: Designing and executing campaigns that accelerate pipeline and drive measurable ROI. - Brand Strategy & Governance: Building cohesive, scalable brand frameworks that resonate globally. - Executive Engagement: Developing C-level programs that strengthen relationships and foster strategic partnerships. - Digital Transformation: Leveraging data-driven insights and MarTech to optimize marketing performance. - Team Leadership: Mentoring and developing talent to build agile, high-performing teams. Let’s connect to discuss how I can help your organization achieve its growth and marketing objectives.
I am responsible for shaping compelling brand and demand generation experiences through the full spectrum of events, executive engagement, and multimedia storytelling. I oversee all aspects of proprietary and 3rd party events, executive hospitality, and networking initiatives, ensuring every program enhances our brand and deepens relationships with customers and partners. Additionally, I lead the Executive Briefing Center, guide brand strategy, and manage our multimedia production studio to deliver impactful narratives across channels—all with a focus on driving business growth and elevating Hitachi’s market presence.
As the leader of a dynamic team, I develop and execute impactful engagement strategies that elevate the global Hitachi brand. My role is to forge strong executive relationships and deliver world-class customer experiences. I oversee a diverse portfolio that includes global event management, in-house video production, and high-touch executive customer engagement. Through these functions, my team directly supports Hitachi's mission to pioneer digital transformation, advance AI innovation, and create sustainable solutions for a better future.
• Defined a holistic event strategy and annual program budget for industry and vertical trade shows as well as launched BILL Pulse, our first cross-portfolio customer virtual event. • Led a team of event growth marketers, supporting three business units and over $1 billion in revenue • Set success criteria, measure, analyze and report out effectiveness and impact of events on brand awareness, pipeline and engagement • Partnered with Sales, Segment Marketing leaders, Marketing Operations, and Sales Operations to generate over $46M in opportunity value and over 24,000 MQLs
Developed and led the strategy, planning, and execution of the company's global proprietary event programs. Led a team of event marketers responsible for the day-to-day operations of Palo Alto Networks' owned events (Ignite, Ignite on Tour, SASE Converge, Cortex Symphony Day, Ignite Public Sector). Major accomplishments: • Created new event strategy, operating model & governance process • Generated over $226M in direct sourced pipe (DSP) & 552 net new logos (NNL), & 9,000 MQL from Ignite conference; 82% CSAT (+6% YoY) • Launched SASE Converge event; $78.6M DSP, 114 NNL, and 3,800 MQL • Led Cortex Symphony Day event; $28.2M DSP, 246 NNL, & 5,700 MQL
Led global demand gen and corporate event strategy. Focused on creating innovative, high-impact customer experiences that deliver business results, strengthen customer and partner relationships, and increase brand value. A strong foundation of leading international virtual teams. • Led 8 DataWorks Summits (10k customers), creating $178M in pipe & $44.5M in revenue • Launched "Chairman's Circle" CXO event, creating 4.5M in pipeline & $1.325M in revenue from $120k investment • Pivoted 3000-person global sales kickoff event from physical to virtual
• Modernized integrated marketing campaign strategy (digital/email/social) • Supervised a 5-person demand generation/campaigns team • Managed the implementation of integrated marketing campaign strategies, digital marketing, and overall demand generation activities