Greater Toronto Area, Canada
Business development leader at Kärcher Canada, driving market expansion, sales strategy, and key account growth across Ontario West and Manitoba. With an MBA with Distinction in Business Analytics, I leverage data-driven insights to strengthen dealer networks, refine product segment management, and execute high-impact sales initiatives. I focus on strategic growth, sales leadership, and long-term partnerships, optimizing market presence while aligning sales execution with business objectives. Passionate about building strong relationships and delivering value-driven solutions, I work closely with partners and stakeholders to drive sustainable success. Backed by a rigorous education and hands-on leadership experience, I am committed to operational excellence, business development, and fostering a culture of continuous improvement.
Lead national business development strategy, overseeing a multi-channel distribution network across Manitoba and Ontario West to drive sustainable revenue growth. Spearhead key account expansion, securing long-term contracts and strengthening Kärcher’s presence in industrial and institutional markets. Champion strategic sales initiatives, including the successful advocacy and implementation of a dealer-led industrial sales model, earning executive buy-in for 2025. Drive high-impact growth, strengthening dealer performance and expanding market presence through strategic sales initiatives. Lead high-stakes negotiations, securing a 7-year public sector tender responsible for a majority stake of Kärcher Canada’s annual service revenue, enabling national expansion of the Preventive Maintenance program. Develop and mentor dealer networks, designing and leading training programs, product launches, and hands-on workshops to elevate partner sales performance. Distributor Awards: 2024 - Top Growth HDS 2024 - Top Growth KM 2024 - 2nd place total sales revenue
Led national sales strategy, expanding key accounts and securing partnerships with major wholesalers to drive market growth. Established a distribution channel for medical-grade stainless products, strengthening Tarrison’s presence in new markets. Expanded the West Coast rep network, increasing brand reach and revenue potential. Drove operational efficiency, leading the EDI compliance project to streamline communication and improve distributor engagement. Led product education initiatives, hosting training sessions, PK workshops, and sales enablement programs for distributors and sales teams. Enhanced competitive positioning, conducting market research and providing R&D recommendations to refine Tarrison’s industrial offerings.
Flex Point Security
Built and scaled operations, developing a Business Plan that secured Ontario’s Security Agency License, enabling full market entry. Led a team of 20-35 staff, overseeing recruitment, training, and workforce management to meet contract demands. Drove business development, negotiating and securing service contracts while implementing a CRM-driven sales funnel. Managed financial operations, including AR/AP, payroll, and budgeting, ensuring smooth cash flow. Strengthened branding & marketing, designing a compelling brand identity, website, and marketing strategy to establish credibility. Enhanced service offerings, implementing site orders, emergency procedures, and forming a strategic alliance with a complementary service provider. You can learn more about Flex Point Security by visiting the website---> https://fpsecurity.ca
Developed in-depth expertise in fluid power solutions, completing multiple industry certifications in Hydraulics, Pneumatics, Filtration, and Electronic Controls. Managed RFQs, LTLTs, POs, and SPAs, ensuring seamless order processing and strong customer engagement. Collaborated with product managers to develop technical content for Racor Filtration, enhancing client education and sales strategies. Led technical training sessions for distributors and business partners, strengthening product knowledge across the network. Maintained key distributor relationships, managing a high-travel territory (70% across the U.S. and Canada) to drive sales and market expansion.