Berlin, Berlin, Germany
B2C marketing leader with 9 years of experience across a range of industries, in startups and scaleups. Currently leading performance marketing at HeyJobs.
HeyJobs is one of Europe's leading recruitment platforms, connecting people with the right jobs at scale. I lead performance marketing for our partner and affiliate channels, helping bring the right applicants to the employers who hire through us, and making the marketing engine behind it run more efficiently. - Lead a team of 3 FTEs, designing and implementing automated marketing strategies across digital channels. - Own marketing performance and applicant acquisition with a particular focus on some of Germany's largest employers: Lidl, REWE, Deutsche Bahn, Deutsche Post. - Run data-driven campaigns and channel optimisation across partner and affiliate channels. - Coordinate cross-functional initiatives with Data, Tech, and Sales to align marketing with business objectives.
Led the development and execution of Anyfin’s marketing strategy in Germany, a B2C Fintech specialising in refinancing high-interest consumer loans.
Responsible for developing the overall marketing strategy from the ground up for a new venture within TIER Mobility that focused on long-term rental of privately owned e-scooters. - Developed our multi-channel customer acquisition and growth strategy - Lead and mentored a team of 3 full-time marketing managers
Danced in a variety of productions with the Dutch National Ballet in cooperation with The Dutch National Ballet Academy. The Dutch National Ballet develops, produces and presents ballet at the highest international level.