Justin De La Rosa

Director of Consumer Products | Leading Award-Winning Merchandise for New Mexico United (a USL Championship team)

Albuquerque, New Mexico, United States

About

Experience

  • New Mexico United (Albuquerque, New Mexico, United States · On-site)
    • Director of Consumer Products
      Feb 2025 - Present · 1 yr 5 mos

      Directing all merchandise operations including inventory management, product development, digital marketing initiatives, and e-commerce optimization. Restructuring inventory management to support revenue generating through all sales channels. Strategizing e-commerce operations to increase revenue with a focus on fan retention. Working directly with Director of Soccer Operations to fulfill needs for First Team and coaching staff for training, travel, and matches. Developing merchandise strategies that engage fans and strengthen brand perception and identity. Introducing product lines that promote New Mexico United’s values through collaborative efforts with local artists and vendors. Strategizing stadium sales for match days depending on season, themes, and product release timelines. Providing hands-on support at all merchandise locations in stadium during match days. Working with all departments to support ticketing, corporate partnerships, and nonprofit initiative

    • Merchandise Manager
      May 2024 - Feb 2025 · 10 mos

    • Merchandise Coordinator
      Mar 2024 - May 2024 · 3 mos

      • Organize merchandise in the warehouse space •Box/prepare merchandise for shipping •Ship customer orders in a timely manner •Receive multiple shipments at the warehouse daily •Work flexible hours to accommodate events, games and retail store needs •Superior product knowledge • Knowledge of the inventory system • Ability to process returns • Assisting with inventory counts

  • Heritage Companies (Albuquerque, New Mexico, United States)
    • Director of Outlets
      Apr 2023 - Dec 2023 · 9 mos

      Supervise the daily operations of 12 food and beverage outlets within Sawmill Market. Collaborate with the management team to ensure that the market operates within the allocated budget and achieves the corporate goals. Manage high volume shifts on the floor of a 34,000 square-foot food hall with 30 bars and restaurants. Enhance the guest experience by offering direct support behind counters and bars during busy shifts. Monitor sales growth both daily and monthly. Establish standard operating procedures for the 12 food and beverage outlets and train front-of-house staff to maintain these standards. Provide staff with constructive feedback and direction to foster growth in their respective positions and career paths. Oversee the opening of new outlets, ensuring staff members are equipped with tools, ingredients, and knowledge to operate effectively upon opening. Identify areas for improvement at all levels of the market, from food and beverage costs to service standards. Served as interim general manager at Flora Restaurant inside Sawmill Market.

    • Beverage & Events Manager
      Sep 2022 - May 2023 · 9 mos

      Managing four bars within a high-volume food hall. Weekly ordering and monitoring of beer, wine, and spirits inventory. Coordination and scheduling of bar staff to accommodate high- and low-volume shifts. Ensuring a high level of knowledge and guest service is consistently maintained by collaborating with bar teams and lead bartenders. Working closely with the general manager and lead bartenders to develop seasonal cocktail, wine, and beer menus. Providing support to clients in hosting a variety of events, including wedding receptions, corporate meetings, bridal showers, and holiday parties. Working alongside the Executive Chef to develop catering menus in order to enhance the guest experience. Establishing standard operating procedures for event setup, maintenance, and cleanup to be upheld by all staff.

    • Bar Manager - Botanic Bar @ Sawmill Market
      Feb 2020 - Oct 2022 · 2 yrs 9 mos

      Maintaining high standards of cocktail creation and service. Providing guests with knowledgable and engaging experiences. Replenishing stock of house-made syrups, juices, and infusions on a regular basis. Training new bartenders on techniques, specifications, and steps of cocktail service. Working with guests to ensure a safe and enjoyable experience is had at the bar.

  • Freelance Writer at Self-Employed
    Oct 2015 - May 2023 · 7 yrs 8 mos

    Carrying out research on assigned topics including lifestyle, travel, and food & beverage. Creating content in the form of blogs, articles, and social media posts that are congruent with the voice and style of a publication or brand. Developing researched story ideas and pitching to editors when relevant. Adhering to style guides and references. Revising work based on editorial direction and feedback. Self-promoting articles once digitally published.

  • Marketing Coordinator at Sobremesa Restaurant & Brewery
    Jan 2020 - Jun 2020 · 6 mos

    Establishing marketing campaigns and brand management for the launch of Sobremesa Restaurant & Brewery. Providing updates on construction, building progress, and projected opening dates for local media outlets, community partners, guests, and social media followers. Creating content for social media and website including profiles, photos, and copywriting.

  • Bosque Brewing Co. (Albuquerque, New Mexico Area)
    • Martketing Coordinator
      Oct 2018 - Nov 2019 · 1 yr 2 mos

      Creating and executing strategic marketing campaigns and brand management of Bosque Brewing Co. and Restoration Pizza locations to achieve corporate objectives. Developing and nurturing relationships between Bosque Brewing Co. and local media outlets, community partners, guests, and social media followers. Planning and overseeing advertising promotions including print, broadcast, and digital campaigns. Preparing and executing marketing plans for taproom events and specialty beer releases. Managing gradual rollout of brand refresh components on all digital platforms. Supporting sales, event, and taproom staff to ensure successful promotions, events, and product placement.

    • Customer Service Coordinator
      Feb 2018 - Sep 2019 · 1 yr 8 mos

      Monitoring and maintaining reviews of all Bosque Brewing Co. locations on websites including Yelp, Facebook, and Google. Responding to general inquiries submitted via Bosque’s website. Assisting marketing manager and event coordinator with ongoing projects for taprooms and offsite events. Coordinating with brewery staff to submit and fulfill personal keg orders for customers.