New York City Metropolitan Area
4+ years of experience in the union of data and strategy, optimizing performance, and turning metrics into meaningful growth. My work has been focused on driving results through search, but my real work comes from diving into the patterns behind the numbers. Outside of work, hiking plus swimming, but most importantly, figuring out fashion trends for men and testing the waters with my outfits. Experimental and pattern-driven just like work.
• Conduct user-centered ad copy for 5 major pharmaceutical brands targeted towards consumers and healthcare professionals. • Analyze and create reports based on performance metrics to ensure that budgets are pacing at optimal projected spend within Google Ads and Microsoft Advertising • Create and stage accessible presentations exploring a product’s specifications and pricing strategies. • Identify and improve website and brand image through effective SEM and SEO practices, boosting search engine rankings and website traffic through A/B testing and discussing relevancy and quality of key terms and meta tags • Collaborated in a cross-functional setting with SEM, SEO, and Social Marketing teams to communicate the creation and live updates of healthcare brands’ advertisements
• Research funding opportunities and develop over 20 grant proposals • Update information regarding federal regulations, agency requirements, and procedures to maintain substantial availability of administrative rewards • Oversee writing process by proofreading and editing of public product descriptions found in over 15 web pages
• Managed and maintained the website's function and technical design for end-user display • Initiated piece pitches within group meetings to keep publication cycle vibrant and consistent, leading to the production of 45 works in 3 months