St Louis, Missouri, United States
I am a marketing leader who wants to build cool things, tell cool stories about those things, and do it with cool people. When I think about my favorite moments in my career, they are all centered around building something new with a group of smart people and we’re all thinking through how we’re going to make the thing in front of us work as best as possible for the given use case. Over the years, I built things that I would use myself (or did use myself); I loved sharing the excitement over that thing with others. Even better was building things that drove demonstrable value for our clients. There is nothing better than marketing a product that gets me excited about the way it can be used and about the problems it solves. This is why I like startups so much! I really enjoy the creative process from the initial marketing strategy to marketing execution and how I get to go back and forth between the 50’ and the 50,000’ view. For me, building also means building teams. I have been so fortunate to have built amazing teams over the years. I am proud to have built a large network of people and it brings me so much joy to see how their careers have grown since our time together. I am the type of leader that cares more about my teams success than my own. I want to help my teams become better and I believe that if my team members grow, the company’s goals will fall into place. I want to bring a product to market that delivers measurable value. I need to do all of this with smart people who challenge me and push me to be better. Marketing is storytelling with an objective. I love bringing ideas to market and telling a story to someone about how the offering we have is going to not only solve their immediate problem but also help them take advantage of new opportunities in the future. I’ve been doing this my whole career, and it is something I must continue doing. I am always interested in expanding my professional network. If you would like to connect or have any specific questions about what you see above, please contact me at justin (at) justinschmidt.me. AREAS OF EXPERTISE Revenue Growth Product Marketing Marketing Strategy Demand Generation Executive Leadership Revenue Optimization Content Development Business Development Brand Strategy and Identity Innovative Solutions Creation Transformation & Turnarounds Product Development and Launches Business Development and Expansion Startup Operations and Market Growth Team Leadership, Empowerment, & Development
At Hoffmann Brothers, I have the privilege of leading an amazing marketing team as we seek to improve life in every home across our the three markets we serve. Specifically, we accomplish this by deploying Paid Search, Paid Social, Local SEO, Organic Social Media, Community Sponsorships, and Lifecycle Marketing.
I occasionally take on a freelance marketing consulting project. Over the years I've worked with a lot of companies and organizations on various marketing needs. SELECTED ACCOMPLISHMENTS - SEO audit for Fortune 500 global brand. - Google Analytics Setup for eCommerce stores. - Webinar marketing support for B2B SaaS brand. - Google Ads Setup and Audit for financial services company. - Meta Ads Audit for eCommerce company. - Marketing diligence work for a potential acquisition in juvenile durable goods.
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Recruited to lead brand marketing, demand generation, and marketing operations. Rebuilt outbound sales motion and implemented marketing strategies to drive a 53% increase in pipeline compared to previous ten months. Established brand and thought leadership programs to drive business goals. SELECTED ACCOMPLISHMENTS - Generated over $7MM in pipeline in partnership with sales team by scaling and automating outbound campaigns. - Captured 1600+ MQLs and $830K in marketing sourced pipeline through strategic inbound and event marketing programs. - Drove increased engagement by designing, writing, and deploying a comprehensive suite of sales and marketing collateral. - Launched updated brand identity to establish brand as thought leader in talent tech space through a new website, podcast, social media, and thought leadership strategy.
Provided leadership to the team who executed marketing activities and campaigns. Managed a five-figure budget and built the corresponding forecasting model. Established strategic plans and identified and prioritized initiatives that positioned the company for growth, focused on marketing sourced pipeline, SEO strategy, and demand generation. Designed objectives and key results framework. Built content marketing workflow, including outsourced writers and design firms to create sales enablement, lead generation, and web content assets. SELECTED ACCOMPLISHMENTS: - Generated nearly 1000 marketing-qualified leads across three programs by establishing the company’s first sponsored webinar program. - Reversed SEO decline through inbound marketing efforts. Achieved six figures in net new marketing sourced ARR pipeline. - Grew ARR through various marketing and sales enablement programs. - Increased SEO traffic volume in Q1 2023 through strategic new content and existing content optimization. - Led high-impact field marketing tradeshow that generated 80+ meetings and branding opportunities. - Drove market differentiation by creating product marketing for expense management launch, including one-pagers, new website pages, messaging, and copy.