Melbourne, Victoria, Australia
Seasoned commercial marketer and brand specialist with a demonstrated history of working in multi-national FMCG companies. Skilled in Brand and Portfolio Strategy, ATL and BTL communication, Shopper Marketing, Innovation and People Leadership. Also have previous experience in Sales and Category Management.
• Facilitating the annual planning process for brand, category and sales teams • Leading implementation of marketing capability to drive a high performing team • Lead for special projects within the marketing team
Brands • Tasmanian Heritage • Mersey Valley • King Island Dairy. Achievements • Execution of portfolio strategy initiatives to reduce complexity and focus growth on powerhouse brands. • Optimisation of range pack price architecture • Creative optimisation to leverage laws of growth principles endorsed by the Ehrenberg Bass Institute
Leading a team of 3 to drive growth for the for the beverages, butters & blends portfolio. Brands • Devondale • Liddells Lactose Free • Great Ocean Road Achievements • Developed pricing and promotional guidelines • Led portfolio strategy for the highest volume portfolio in the business • Kickstarted project to re-position Liddells masterbrand
• Managing a portfolio of 3 brands • Reporting directly to the GM of ANZ • Responsible for all marketing activity within the ANZ hub. • Leading a team of 2 direct reports
Transitioned to Saputo Dairy Australia as part of their acquisition of the LDD Specialty Cheese business. Promoted to Marketing Manager-Beverages, Butters & Blends. Masterbrand remit includes: • Devondale • Liddells • Great Ocean Road dairy
• Mersey Valley club cheddar • South Cape specialty cheese Manage a portfolio of market leading specialty cheese brands worth over $150M in RSV.
2 year career break during which I completed a home renovation and project managed 4 property developments.