Earth City, Missouri, United States
I have nearly twenty years of experience leading product development, product marketing, and e-commerce initiatives that connect ideas to customers. My background includes concept development, packaging design, and go to market strategy across consumer and retail markets. I work closely with teams to launch products, develop campaigns, and build brand presence across digital and physical channels. I like taking customer feedback and turning it into action, whether that means improving a product, adjusting a message, or finding new ways to drive growth. At my core I focus on collaboration, problem solving, and delivering results that strengthen both the product and the brand.
━━━━━━━━━━ MARKETING & BRAND LEADERSHIP ━━━━━━━━━━ Directed integrated marketing across paid, social, email, and e-commerce channels including Amazon, Walmart, and Shopify. Managed outsourced partners for paid media, email automation, creative development, and brand execution to deliver cohesive storytelling and measurable growth across digital, retail, and experiential channels. ━━━━━━━━━━ DIGITAL PRODUCT LEADERSHIP ━━━━━━━━━━ Founded and led development of BrassApp.io, a mobile and web training ecosystem integrating Triumph’s physical products with digital content and analytics. Defined the roadmap, managed app developers, and built supplier networks to support connected product experiences and retail integration. ━━━━━━━━━━ EXPERIENTIAL MARKETING & TRADE SHOW LEADERSHIP ━━━━━━━━━━ Directed trade show and event activations from concept through execution, including booth design, messaging, and on-site engagement. Elevated brand presence through updated creative, digital integration, and refined customer experience strategies. ━━━━━━━━━━ PRODUCT STRATEGY & PORTFOLIO MANAGEMENT ━━━━━━━━━━ Directed strategy across hardware, consumable, and digital lines by analyzing market data, customer insights, and retail trends. Guided cross-functional teams to deliver new products and features that accelerated time-to-market and portfolio profitability. ━━━━━━━━━━ GO-TO-MARKET & COMMERCIALIZATION ━━━━━━━━━━ Led launches for physical and digital products, overseeing content, packaging, retailer onboarding, and creative execution. Partnered with automation and app marketing teams to drive user adoption and retail sell-through. ━━━━━━━━━━ OPERATIONS & TEAM LEADERSHIP ━━━━━━━━━━ Streamlined forecasting, procurement, and fulfillment processes to improve efficiency and accuracy. Led internal teams, vendors, and manufacturing partners to ensure on-time, on-budget delivery across digital-physical programs.
━━━━━━━━━━ PRODUCT INNOVATION & DEVELOPMENT ━━━━━━━━━━ Co-designed Triumph’s first five products, including three patented innovations, and independently developed and launched sixteen additional SKUs. Delivered rapid market adoption, with two products becoming top sellers within a few months of release. Applied customer and field insights to enhance durability, usability, and performance across training products. ━━━━━━━━━━ CROSS-FUNCTIONAL COLLABORATION ━━━━━━━━━━ Partnered with engineering, manufacturing, and marketing teams to align product features, pricing, and positioning. Facilitated smooth transitions from prototype through production and retail launch, ensuring design intent and brand consistency. ━━━━━━━━━━ DIGITAL CHANNEL GROWTH ━━━━━━━━━━ Built Triumph’s first e-commerce presence across Amazon and Walmart. Developed fulfillment workflows, optimized listings, and improved customer experience, resulting in consistent sales growth and brand visibility. ━━━━━━━━━━ CAMPAIGN EXECUTION & DIGITAL MARKETING ━━━━━━━━━━ Planned and managed acquisition campaigns across paid, social, and email channels supporting product launches and seasonal promotions. Increased conversions and engagement while strengthening customer retention and loyalty. ━━━━━━━━━━ CONTENT CREATION & OPTIMIZATION ━━━━━━━━━━ Produced all digital content for online listings and storefronts, including imagery, A+ content, and SEO-optimized copy. Drove higher visibility, conversion rates, and review averages above 4.0, with top-performing products exceeding 4.6. ━━━━━━━━━━ RETAIL & VENDOR PARTNERSHIPS ━━━━━━━━━━ Managed vendor and retail relationships supporting packaging, product launches, and marketing initiatives. Negotiated improved pricing and quality while reducing lead times and overall costs. ━━━━━━━━━━ OPERATIONAL IMPROVEMENT ━━━━━━━━━━ Introduced packaging and process efficiencies that reduced waste, lowered costs, and improved brand consistency throughout the supply chain.
━━━━━━━━━━ CLIENT MANAGEMENT: ━━━━━━━━━━ Managed client programs from proposal through delivery, overseeing scope, timelines, and budgets. Scoped and bid projects, assigned resources, and ensured design teams delivered work aligned with client goals and creative direction. Facilitated brainstorms, led presentations, and guided collaboration between design and client teams. ━━━━━━━━━━ PRODUCT DEVELOPMENT & INDUSTRIAL DESIGN: ━━━━━━━━━━ Led and collaborated on the design process from ideation through CAD development and prototyping. Worked with designers and engineers to balance form, function, and manufacturability while meeting performance and aesthetic goals. Applied ergonomic and human factors principles through testing to confirm comfort and usability. ━━━━━━━━━━ INDUSTRIAL & TECHNICAL COLLABORATION: ━━━━━━━━━━ Partnered with engineers, toolmakers, and manufacturing teams to ensure designs translated accurately into production. Helped define tooling strategy and specifications, solving technical challenges across molded and soft goods. Simplified designs to reduce cost and complexity while maintaining quality and intent. ━━━━━━━━━━ SOLIDWORKS AND CAD EXPERTISE ━━━━━━━━━━ Certified SolidWorks Professional experienced in building 3D models, assemblies, and drawings for design and production. Created renderings and animations to visualize materials, finishes, and functionality for client reviews and prototyping validation. ━━━━━━━━━━ MARKET RESEARCH & PRODUCT POSITIONING: ━━━━━━━━━━ Led research and early testing to validate concepts, analyze competitors, and define go to market strategies. Collaborated with clients to position products effectively and align creative direction with customer insight. ━━━━━━━━━━ TEAM LEADERSHIP: ━━━━━━━━━━ Supervised and mentored designers, coordinating collaboration between creative and technical contributors. Led reviews, balanced workloads, and supported efficient delivery of projects from concept to completion.