Justin Reed

Transforming how our world moves | Leading a reinvention of motion, motion control, and automation

Madison, Wisconsin, United States

About

Cofounder at C-Motive Technologies, a Madison-based startup commercializing the next generation of electric motors, generators and actuators that eliminate rare earth materials.

Experience

  • C-Motive Technologies (14 yrs 9 mos)
    • Head, Advanced Technology & Cofounder
      Jan 2026 - Present · 7 mos

    • President, Chief Technology Officer and Cofounder
      May 2021 - Jan 2026 · 4 yrs 9 mos

    • CEO and Cofounder
      Nov 2011 - May 2021 · 9 yrs 7 mos

      C-Motive is developing the next generation of electric motor technology, including a radically lightweight, high torque motor called the C-Machine. The overall mission of C-Motive is to design and commercialize components for use inside electric motors and generators, and which increase the overall efficiencies of the equipment in which these machines are used. I am thrilled and privileged to be leading this company's technical and business development.

  • Graduate Research Assistant at University of Wisconsin
    Sep 2005 - Dec 2014 · 9 yrs 4 mos

    See education section.

  • Summer Intern at Sauer-Danfoss
    Jun 2008 - Sep 2008 · 4 mos

  • Summer Intern at L-3 Communications, EDD
    May 2007 - Sep 2007 · 5 mos

  • Summer Intern/Contractor at Cray Inc.
    May 2006 - Jan 2007 · 9 mos