Barcelona, Catalonia, Spain
Digital Freelance Marketeer based in Barcelona, specialising in Google Ads and performance-driven growth for both B2B and e-commerce brands. With over 10 years of hands-on experience, I help businesses turn ad spend into measurable, scalable revenue by combining strong analytical thinking with practical execution. I’m comfortable working closely with founders, in-house teams, and international stakeholders, and I enjoy digging into data to uncover where real opportunities lie. I work fluently across markets and cultures, speaking native-level English, Spanish, and Dutch, with a very strong professional level (C1) in German and Portuguese. This allows me to manage campaigns, communication, and strategy seamlessly across multiple regions. I’m known for being hands-on, honest about what works (and what doesn’t), and focused on long-term results rather than short-term wins. Always curious, always testing, and always aiming to make campaigns smarter and more efficient. If you value clear thinking, accountability, and performance that actually moves the needle, we’ll probably work well together.
Led the strategy, execution, and optimization of performance marketing across paid channels to drive qualified conversions. Owned budget planning, account structure, and full-funnel campaign setup (Search, Performance Max, Display/YouTube), continuously improving CPA and lead quality through testing, audience targeting, and landing page insights. Delivered clear reporting and actionable insights for stakeholders, ensuring campaigns aligned with business goals and compliance requirements.
Campaign Strategy Development: Create comprehensive Google Ads strategies aligned with client goals, including keyword research, audience targeting, and budget allocation. Campaign Setup and Optimization: Set up Google Ads campaigns, ad groups, and ad creatives. Continuously optimize campaigns for maximum performance, adjusting bids, keywords, and ad copy as needed. Performance Analysis and Reporting: Monitor campaign performance using analytics tools. Provide detailed analysis and regular reporting on key metrics such as CTR, conversion rate, and ROAS. Recommend improvements based on data insights. Client Consultation and Communication: Act as the primary point of contact for clients, offering strategic advice, answering queries, and presenting campaign performance reports. Ensure clear and effective communication throughout the campaign lifecycle. Campaign Troubleshooting and Optimization: Address any issues or challenges that arise during campaigns promptly. Implement troubleshooting strategies to resolve issues and optimize campaign performance. Educational Support: Provide training and educational support to clients and internal teams on Google Ads best practices, new features, and optimization techniques. Relationship Building: Cultivate strong relationships with clients to foster trust and loyalty. Proactively identify opportunities for upselling or expanding services based on client needs and goals.
As a Digital Marketing Specialist I was responsible for all the SEA sales that would come from the website. Managing the website, the feed management through Channable, but also pushing new products through a full-funnel strategy using Google Advertising. Managing expectations from Paid Search and analyzing through Analytics how Paid Search impacted offline sales (store visits). This hugely impacted the company eventually deciding to focus mainly on online sales instead of store visit sales.
- Working at Leapp daily tasks consists of meeting with customers in a sales environment to drive product sales and knowledge. In order to do so I had to develop a huge amount of product knowledge so that I could provide first-class sales by answering any questions the consumer might have about a product and increase revenue for the company. I also coached colleagues in additional sales, in particular insurances. As I managed to maintain the highest percentage of insurances sold within the company. - Highest selling employee at Leapp related to telephone contracts and phone protection cases. Month-over-Month targets always achieved.
- Managing a portfolio of existing clients, coming up with marketing strategies in order to boost online sales in the Spanish and Portuguese market, mostly through Google advertising - Analyzing data through analytics for the clients in order to help them making decisions and focus on direct online sales