Brooklyn, New York, United States
I'm an entrepreneurial CEO who's built and scaled consumer brands from concept to category leadership. With a strong finance background and a passion for health, wellness and sustainability, I led Stojo from sketchpad to $35M+ in revenue with distribution in 30+ countries, all while maintaining capital efficiency with just $2.5M in funding. My expertise lies in building profitable omnichannel businesses across direct-to-consumer, Amazon, and national retail (Target, Whole Foods, and more). I drive growth through data-driven decision making, killer brand storytelling, and marketing that consistently delivers ROI. I've implemented tech stacks that scale (Shopify, Amazon, Meta, Google, Klaviyo, Attentive, TikTok) but believe technology should serve strategy, not dictate it. I’m deeply invested in leveraging AI and am excited about the coming efficiency gains that will come from it. My approach combines the analytical rigor from my Wall Street days with the creative problem-solving I've honed as a three-time founder. I've pitched on Shark Tank, scaled up and operated a sustainable organic farm, lived and studied in China and Taiwan, and recently experienced the transformative impact of GLP-1 medications, giving me unique insight into one of today's fastest-growing health markets. I'm seeking to lead or become a senior executive at a mission-driven consumer brand that solves meaningful problems in health, wellness, or sustainability. Let's connect if you're building something that matters and need a leader who can take it to the next level. Key Skills: Executive Leadership Brand Building & Strategy P&L Management Venture Funding & Capital Allocation Direct-to-Consumer (DTC) Growth Retail Distribution Strategy Amazon Marketplace Optimization Product Development & Innovation Intellectual Property Strategy Marketing Analytics & Attribution Digital Marketing Strategy Team Building & Management Financial Modeling & Analysis Supply Chain Management Subscription Business Models Customer Experience (CX) Content Strategy & Creation Public Speaking & Media Relations Sustainability & ESG
Leading an innovative, mission-driven CPG company that has revolutionized the reusable products category through patented designs and sustainable materials. Business Growth & Capital Efficiency: * Scaled to $35M+ in revenue with just $2.5M in funding (14x capital efficiency) * Built omnichannel distribution across DTC, Amazon, and wholesale with 30+ country distribution * Secured placement in premier retailers including Target, Whole Foods, Wegman's, Kohl's, Bed Bath & Beyond, The Container Store, Urban Outfitters, and Bloomingdale's * Navigated COVID-19 disruptions by pivoting strategy to achieve profitability while maintaining growth trajectory Brand & Product Leadership: * Developed award-winning product line recognized by Red Dot Design, Good Housekeeping, and featured in Oprah's Favorite Things * Created and protected intellectual property with multiple patents * Led research, development, and launch of 10+ products with 15 more in current pipeline * Established premium brand positioning enabling higher margins across all channels Marketing & Digital Excellence: * Built high-converting direct-to-consumer business on Shopify platform * Implemented sophisticated customer acquisition strategy across Meta, Google, Amazon Advertising * Developed retention marketing program with industry-leading metrics via email, SMS, and subscription offerings * Created content strategy and brand voice that resonates across diverse customer segments Operational Leadership: * Built and led cross-functional team of 20+ employees * Established global supply chain spanning multiple countries * Created systems and processes enabling remote-first operations * Oversee all aspects of finance, operations, and compliance Media Highlights: * Represented Stojo on Shark Tank, receiving praise from Kevin O'Leary * Featured in major publications including New York Times, Fast Company, and sustainability-focused media
Played key role during transition period for $24 billion private equity fund of funds business following acquisition. * Reported directly to CFO/COO, leading financial planning process including fundraising forecasts * Developed sophisticated financial models for clients customized by asset class and investment strategy * Prepared detailed cash flow projections and profitability analyses for new business opportunities * Led team of 12 professionals across investments, business development, accounting, and legal * Ensured seamless transition between corporate entities while maintaining business continuity * Revenue related projects: developed internal pricing models, competitor analysis, new business cost analysis, fee projections * Operations related projects: expense reimbursement, investment classification, track record audits, quarterly internal reporting and planning to investor group, post-acquisition integration, internal controls and exceptions
On team that led the spinout process for $200 million division from major financial institution. * Supported C-suite executives throughout complex acquisition negotiation * Created transaction-related financial models and sales materials * Facilitated communication between multiple stakeholder groups during transition * Maintained business continuity throughout restructuring process
Provide business development and investment management services for $20B+ global fund investment and co-investment platform focused on private equity, infrastructure and real assets. * Contributed to new business generation initiatives across investment categories * Served on investment team for real assets and real estate funds * Evaluated co-investment opportunities and prepared investment recommendations * Built relationships with institutional investors and investment partners
Built innovative farm-to-table delivery service connecting sustainable farmers directly with urban consumers. * Managed 250-acre organic farm with 30 employees while developing direct-to-consumer model * Grew NYC membership base from zero to 1,350+ customers in 3 years * Raised $500K in startup funding to support infrastructure and growth * Featured in NY Times, GrubStreet, Village Voice, and HuffPost * Created custom technology platform for ordering, routing, and customer management * Established partnerships with complementary food producers to expand product offerings * Wholesale throughout New England to Albert's Organics, Shaw's, Price Chopper, Hannaford’s
Acquisitions Professional at Opportunistic Real Estate Fund * Invest in office, warehouse, hotels, industrial, residential properties * Conducted diligence on $400+ million of investments in 20+ assets * Invested $200 million in 10+ assets