The Randstad, Netherlands
Most leadership teams don't have a strategy problem. They have an execution system that breaks down under pressure. 60-90% of strategic plans fail. Decisions stall. Priorities compete instead of reinforce. Ownership is unclear. Everything feels like swimming through peanut butter. Sound familiar? I help executive teams turn strategy into action. This starts by formulating a strategy that creates alignment, focus, clarity and energy at scale. Then building the system that embeds strategy into day-to-day work, so it doesn't die in a slide deck. My work sits at the intersection of strategy, organizational design, and human behavior. Because execution isn't just about structure. It's about mindset, behavior, and how people make decisions under pressure. Think of it as building the organizational equivalent of a Formula 1 pit crew: clear roles, fast decisions, no confusion about who owns what. 🚀 What we do at Unblock: → Formulate strategy that creates focus and clarity → Diagnose where your execution system is breaking down → Facilitate leadership off-sites that produce decisions and alignment → Redesign how your organization makes trade-offs, assigns ownership, and coordinates at pace → Make operating models AI-ready, so AI initiatives don't die in pilots 🎤 Keynote Speaking I use the world of F1 as a lens to help audiences see, and fix, what's slowing down their organization. After my talk, your people will: → Share a common language for what's blocking execution → Understand why speed requires system change, not more effort → Leave with practices they can implement the next day → Shift from "that's impossible here" to "if F1 teams can do it, so can we" I've worked with leadership teams across life science & healthcare, financial services, energy & infrastructure, logistics & aviation, construction & engineering and technology. From Fortune 500 to ambitious scale-ups. 📚 Author of Unblock and Formula X. 🌍 Based in The Netherlands. Clients worldwide. 🇳🇱 Beschikbaar als keynote spreker en dagvoorzitter in het Nederlands. Onderwerpen: Formule 1 & business, strategie-executie, organisatieverandering, leiderschap, besluitvorming. Ready to accelerate? Send me a message: • www.unblock.works • www.jurriaankamer.com
Unblock delivers strategy execution systems for leadership teams that need speed, clarity, and ownership at scale. We don't do top-down cascades that create compliance instead of commitment. We don't deliver strategy decks that gather dust. And we don't redesign org charts hoping behavior will follow. Instead, we work with executive teams to formulate strategy that creates focus, then build a repeatable system that embeds it into day-to-day work. Our methods include explicit trade-offs (Even-Overs), clear decision rights, 90-day outcome cycles, and a strategic operating rhythm that keeps teams aligned at scale. We take a people-driven approach. This means teams co-create strategy rather than receive it. It means ownership comes from involvement, not mandate. It means changing behavior and mindset alongside structure, because you can't restructure your way to execution. We help clients make their operating model future-proof and AI-ready, aligning governance and decision rights so AI initiatives scale beyond pilots. Clients include: Novo Nordisk · Roche · Baloise · GLS · Thales · Rabobank · Schiphol · RTL Industries: Pharmaceuticals · Healthcare · Financial Services · Energy · Logistics · Construction · Engineering · Airlines · Technology What we offer: → Strategy formulation and activation → Leadership off-sites and summits → Execution system design → Executive team coaching → Training and workshops 🌍 Based in The Netherlands. Clients worldwide.
🎤 Keynote Speaking: I've been on stage 150+ times at leadership summits, company kick-offs, and industry conferences. My F1-inspired keynote uses the world of Formula 1 as a lens to help audiences see their own organizations differently. It's not motivation for motivation's sake. It's a framework your teams can use the next morning. After my talk, your audience will: → Share a common language for what's blocking execution → Understand why speed requires system change, not more effort → Leave with practices they can implement the next day → Shift from "that's impossible here" to "if F1 teams can do it, so can we" Popular keynote topics: → How to Run Your Organization Like a Formula 1 Team → Why Strategy Stalls Under Pressure (And How to Fix It) → Accelerating Decision-Making Without Losing Control → From Oversight to Ownership: The Future of Work Many clients use the keynote as a catalyst for a leadership off-site or execution reset. Every keynote is tailored to your audience, industry, and strategic priorities. 🌍 Languages: English & Dutch (keynote spreker, dagvoorzitter). Available worldwide for keynotes, interactive workshops and (podcast) interviews. 📚 I wrote two best-selling books on organizational speed: 1. Unblock: Clear the Way for Results and Develop a Thriving Organization (2025) 2. Formula X: How to reach extreme acceleration in your organization (2019) A Formula 1 inspired business fable. Published in Dutch as Formule X, and translated into Italian and German.
Delivering worldwide organizational transformation projects for Arcadis, BCG, Coca-Cola, IKEA, Ingredion, Johnson & Johnson, Lloyds Bank, Rabobank, and Schneider Electric. During my stint as consultant and shareholder, our global and fully self-managed team grew from 5 to 50 people.
Helping Schiphol become the best digital airport through boardroom-level coaching on digital, agile and the future of work.
1. Led the turnaround of a digital customer experience studio (cXstudio) focused on accelerating digital transformation and improving digital customer journeys, working with cross-functional teams in a joint venture with HCL. 2. Program Manager for a C-level transformation program aimed at improving quality, compliance and continuous improvement.