Piešťany, Trnava Region, Slovakia
After 13 years in the online business, I’ve swapped algorithms for ecosystems. Today, I am building an infrastructure where traditional arboriculture meets digital precision. I believe that 21st-century green management requires more than just a saw; it demands data, efficiency, and vision. My journey from the tech world to the trees isn’t an escape—it’s an evolution. I leverage my digitalization experience to bring transparency and innovative solutions to tree care, such as tech-green products and modern resource management. My mission is clear: to apply 'digital DNA' where we owe it most to the planet. 🌳💻
Key Responsibilities of a CEO – Herbatica.sk Strategic Leadership Defined and executed the company’s long-term vision and strategic direction in the herbal wellness and e-commerce industry. Identified growth opportunities in domestic and international markets. Business Development & Partnerships Built and nurtured strategic partnerships with suppliers, distributors, and wellness industry stakeholders. Negotiated exclusive contracts with herbal product manufacturers and health brands. Product & Brand Strategy Oversaw product development and curation to ensure alignment with market trends and customer needs in natural wellness. Built and managed the Herbatica brand to position it as a trusted authority in herbal health. Marketing Oversight Led digital marketing, SEO/SEM strategies, and social media campaigns to grow online presence and sales. Directed performance marketing, content creation, influencer partnerships, and customer acquisition initiatives. E-commerce & Technology Management Managed e-commerce platform development and optimization to enhance user experience and conversion rates. Implemented tools for CRM, marketing automation, and data analytics. Financial Management Developed and controlled budgets, forecasts, and financial plans to ensure profitability and sustainable growth. Reported financial performance to investors and stakeholders, ensuring transparent communication. Team Leadership & Culture Building Recruited, led, and motivated a high-performing team across marketing, operations, customer service, and logistics. Fostered a positive company culture centered around wellness, transparency, and customer care. Operations & Supply Chain Oversight Streamlined supply chain processes to improve efficiency, reduce costs, and ensure product availability. Implemented systems for inventory management, order fulfillment, and logistics. Customer Experience Focus
Campaign Development & Execution Created and implemented seasonal and promotional marketing campaigns to drive foot traffic and sales. Performance Monitoring & Reporting Monitored KPIs such as footfall, conversion rate, and basket size to gauge campaign effectiveness. Reported on campaign results and implemented data-driven improvements. Coordinated in-store and online campaigns aligned with brand and sales objectives. Brand Management Ensured consistent brand messaging across all retail marketing materials and store touchpoints. Worked with creative teams to develop visual merchandising strategies and POP (point-of-purchase) materials. Sales Promotion Planning Developed sales-driving promotions, loyalty programs, and in-store events. Collaborated with sales teams to align marketing efforts with revenue targets.