Junior Cho

Country Head | CEO, Zurich Malaysia

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About

Experience

  • Zurich Insurance Company Ltd (9 yrs 10 mos)
    • Country Head | CEO, Zurich Malaysia
      Jul 2021 - Present · 5 yrs

      Country CEO for Malaysia overseeing 4 licensed entities (across the P&C and Life segments, each with a conventional and takaful business) and 2 non-FI entities for outsourcing services and regional teams. Proud to be leading Zurich Malaysia with 1,500 staff serving 3.2m customers and achieving leading tNPS scores in the industry and recognised having the highest Customer Satisfaction Index scores for each of the 4 licensed entities and collectively in the Top 5 for 2025. Our P&C business is ranked 3rd while our Life business is ranked 10th (6th for Agency) with stable delivery of business growth and financial results. #CreatingABrighterFutureTogether #CareForWhatMatters

    • CEO, P&C | General Insurance (ZGIMB)
      Jul 2019 - Present · 7 yrs

      Oversaw P&C which covered both General Insurance and General Takaful with legal / regulatory responsibility for General Insurance. Honoured to be leading a highly motivated and engaged team to deliver impactful value to our customers, intermediaries, and employees. Collectively and consistently delivering on our Purpose "Creating a Brighter Future Together" while exceeding our financial commitments. To date, our P&C segment is ranked 3rd with business growth exceeding the industry average whilst delivering strong financial outcomes.

    • SVP | Head of Market Management, P&C
      Sep 2016 - Dec 2019 · 3 yrs 4 mos

      In charge of all sales and distribution channels, proposition roadmap/ideation, nationwide branches for both Insurance and Takaful under the General segment.

  • Board Member at Persatuan Insurans Am Malaysia, PIAM
    May 2022 - Present · 4 yrs 2 mos

    Elected to the Board of Directors for PIAM (Persatuan Insurans Am Malaysia) which is the Industry Association for General Insurance.

  • STAR Advisory Program, Member at Airbus
    Jan 2024 - Present · 2 yrs 6 mos

    Part of an enlisted group of global thought leaders from diverse industries participating in this strategic program within Airbus across a wide range of strategic and market leading topics.

  • Board Member / Asia Pacific Advisory Board at CMO Council
    Apr 2011 - Dec 2016 · 5 yrs 9 mos

    The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 6,000 members control more than $300 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and it's strategic interest communities include over 60,000 global executives across 110 countries in multiple industries, segments and markets.

  • Group CEO at Tune Protect
    Nov 2014 - Jul 2016 · 1 yr 9 mos

    Was Group CEO of Tune Protect Group Berhad, a listed insurance holding entity - comprised of a Global Travel Insurance business, General Insurance entities in Malaysia and Thailand, and a JV in the Middle East. Served as Board Member on Tune Protect Malaysia Berhad, Tune Protect Middle East, Tune Protect Re, and Tune Protect Thailand subsidiaries. Key Accomplishments: - GWP CAGR growth of 9.4% from 433.5m to 518m - Profit After Tax (PAT) margin grew from 17.4% to 26.9% (increase of +9% points) - Stable Return On Equity (ROE) at 21% - Combined Ratio (COR) improved from 82.6% to 73.1%, (improvement of +10% points) - Led rebrand of Tune Insurance to Tune Protect to reflect new corporate strategy and refreshed image - Awarded "Best of the Best" by Forbes Asia "Best Under a Billion" based on our shareholders' return and sustained new income growth over a 1 and 3 year period.