Dubai, United Arab Emirates
PROFESSIONAL SUMMARY Results-driven Business Development & Key Account Manager with 11+ years of experience across UAE, GCC, and India in FMCG, Retail, and Electronics sectors. Proven expertise in modern trade negotiations, distributor network expansion, contract management, and sell-in/sell-out strategy execution. Strong track record of securing contracts with leading retail groups, driving 150%+ target achievement, and expanding regional market penetration. Skilled in B2B sales, pricing strategy, merchandising optimization, CRM systems (ODOO, ZOHO), and cross-functional leadership to deliver sustainable revenue growth. CORE COMPETENCIES Key Account Management | Strategic Partnerships | B2B & Retail Sales | Channel & Distribution Development | Sell-In & Sell-Out Strategy | P&L | Contract Negotiation | Pipeline & Forecast Management | Product Positioning & Training | Customer Experience | CRM (ODOO, ZOHO) | MS Office KEY ACHIEVEMENTS • Built and expanded a regional distributor & retail network across the UAE, improving coverage and market share. • Reduced operational and logistics overheads by 25% through SKU optimization and vendor alignment. • Strengthened onboarding, commercial negotiation, and partner retention strategies, improving long-term account value. • Consistently achieved 150% sales target and sustained YOY revenue growth of 20-30%. • Received 'Pat on the Back' excellence award and selected to lead pilot phase initiatives for new processes.
• Lead modern trade and open market business development across UAE and GCC, driving retail expansion and revenue growth. • Successfully negotiated and secured contracts with major retail groups including Nesto Group, Safeer Group, Al Madina, City Retail, and Jaz Imports & Exports, strengthening brand presence and distribution coverage. • Initiated commercial discussions and developed high-potential leads with Day To Day, West Zone, Talal Group, VIVA, Baqer Mohebi, SAFCO, Aroma Group, and key suppliers in Saudi Arabia and Oman. • Built strong partnerships with trading companies including Shams Al Maeda, Fadak Foodstuff Trading, Nayab Spices, Faisal & Sara Spices, etc generating bulk inquiries and supporting SKU expansion. • Led end-to-end negotiations with buyers, category managers, store managers, and section in-charges for pricing, listing fees, promotional planning, and category positioning. • Achieved consistent monthly sales volume of 5,000+ units without marketing support, with Nesto contributing a significant share of total revenue. • Strengthened shelf visibility through strategic planogram placement, cross-category bundling, and promotional execution to improve sell-through and repeat purchase rates. • Identified and onboarded new suppliers for value-added and health-focused products including flavored Fox Nuts (Makhana), Organic Mayonnaise, Specialty Sauces, supporting portfolio diversification. • Established sell-in and sell-out tracking models, improving inventory rotation and reducing stock aging. • Delivered KPI-driven performance reviews and forecasting reports to senior management.
Relocation to Home for Health Recovery and well Being
• Achieved consistent 150%+ target delivery and increased market share through attraction based experience selling. • Represented brand store in executive roadshows, launch events, and technology activation campaigns to enhance customer engagement. • Optimized merchandising, planogram compliance, and storefront experience to support brand equity. • Managed KPI reporting, sell-through analysis, CRM accuracy, MIS documentation, and weekly business review presentations, Stock Inventory management.
• Mentored team to reduce process lags, conducted product demos, feature–benefit training, and capability building sessions for sales teams and channel associates leading to increased sales conversions. • Led high-volume retail category operations across IT, consumer electronics, gaming, mobility, and smart accessory portfolios covering top global brands. • Established strong customer relationships, guided product selection, and upsold complementary items. • Maintained 100%+ of monthly sales targets and ensured adherence to brand standards. • Was part of the Apple Eco System Training Program @ Apple Head Quarters Dubai & Ensured that Apple product merchandising is consistently up to the standards and updated as required to meet brand guidelines. • Being proactive on SALES SEED Application and Apple Champions Program, completed every task on or before time to be updated with the apple products updates.
• Led training initiatives that increased sales revenue by 150%, surpassing store targets. • Enhanced customer service by training staff to capture key customer points, resulting in improved upselling and attachment ratios. • Conducted market intelligence surveys to inform competitive business strategies and maintain high customer satisfaction. • Collaborated with OEM representatives and brand managers on pricing, promotions, display share, consumer trials and tactical campaigns. • Improved category conversion rate, attach ratio, ASP, and warranty penetration through value based consultative selling techniques.
Led training initiatives that increased sales revenue by 150%, surpassing store targets. Enhanced customer service by training staff to capture key customer points, resulting in improved upselling and attachment ratios. Conducted market intelligence surveys to inform competitive business strategies and maintain high customer satisfaction. Collaborated with OEM representatives and brand managers on pricing, promotions, display share, consumer trials and tactical campaigns. Improved category conversion rate, attach ratio, ASP, and warranty penetration through value-based consultative selling techniques.
- Career Break for Relocation to United Arab Emirates.