Austin, Texas Metropolitan Area
🔹Strategic brand management & marketing professional: Over 12 years’ experience in strategy and marketing with strong market and product development skills. Specific strengths in supporting long-term campaign goals, implementation of successful and measurable campaigns, and oversight of day-to-day marketing activities. Proven ability to manage complex marketing plans with consistent and creative innovation techniques. 🔹Metrics driven high-performance leader: Effective leader with initiative to develop and motivate multi-cultural teams. Skilled at enhancing productivity by deploying systems and processes that enable people to focus on high-value activities. 🔹Reliable and disciplined execution: Extremely skilled at managing the implementation of projects, on-time and within budget. Hands-on leadership style with a relentless focus on delivering high-impact projects while maintaining an environment of collaboration and teamwork.
Led paid and organic social media initiatives for a start-up, driving brand awareness, audience growth, and customer conversions across multiple platforms. Collaborated with client services and sales to align marketing efforts with business development goals while managing budgets and reporting to executives and investors. Selected Contributions: 🔹Launched brand awareness and conversion campaigns across LinkedIn, Meta, TikTok, and X, increasing website traffic by 15% and follower count by 25% 🔹Developed and executed comprehensive paid and organic social strategies to boost engagement and lead generation 🔹Managed $10K/month advertising budgets, providing detailed weekly performance reports to leadership and stakeholders 🔹Partnered with client services and sales teams to create a marketing-forward business development strategy that supported long-term growth objectives
Drive increased brand awareness and sales across software product lines through the development and implementation of marketing strategies to increase custom retention and new customer sales opportunities. Build strong relationships with internal and external stakeholders. Develop and manage social media, events and website creative and copy writing. Produce weekly and monthly revenue, P&L, Budget and Google Analytics reports to iden6fy and address areas of concern using thorough analysis of data. Tools Used: Pardot, SalesForce, Hootsuite, LinkedIn, TwiHer & Facebook Business Manager, Pendo, Wrike, on24, 6sense, Google Ads, WordPress & Adobe Creative Suite including Premiere Pro, Photoshop, Illustrator, & InDesign. Selected Contributions: 🔹Collaborated with two in-house integration marketers to create new segmented marketing strategy resulting in open pipeline of +/-3% YoY 🔹Create and managed marketing budgets up to $1M 🔹Increased website traffic resulting in a 2% increase in open pipeline by directing and managing website development, digital global marketing material, event promotions, webinars, landing pages, and social media 🔹Increased support in marketing through creation of product knowledge manuals for the onboarding of digital marketing team resulting in successfully hiring 5-new in-house Marketing team members & 8-new contract Marketing team members. 🔹Increased social media followers 35% by creating and posting more interactive content, following social media calendars and interacting with followers