Julie Y.

Chief Marketing Officer & GM | $BN Scale Brand Growth & P&L leader | Luxury Spirits & Beauty | Digital, Social, & Experiential Innovator | Board Member & Advisor

New York, New York, United States

About

Accomplished CMO and General Manager with a proven record of building growth-businesses and consumer brands across beverages and beauty in both mature and emerging markets. I operate seamlessly at the intersection of marketing, commercial, and finance to deliver profitable, sustainable growth. I am a passionate brand developer recognized for initiating cultural moments and conversations through digital, social, influencer, PR, sponsorship, and experiential channels. As a creative instigator, I have successfully developed global communications campaigns across diverse channels. I leverage deep insights into consumer behavior and data to architect global growth opportunities while leading diverse teams with empathy and inclusiveness.

Experience

  • EVP, Managing Director International at National Hockey League (NHL)
    May 2026 - Present · 2 mos

  • CxO Advisor - CMO in Residence at A.Team
    Jan 2026 - Present · 6 mos

    Advisor to A.Team’s CxO Network — a curated, multi-disciplinary group of executives advising the next generation of change makers. More at a.team/cxo.

  • SVP Marketing Vodka, Rum, Gin & Liqueurs at Diageo
    2022 - 2025 · 3 yrs

  • Anheuser-Busch InBev (9 yrs 1 mo)
    • GM Growth Markets, Europe
      2020 - 2022 · 2 yrs

      GM Nordics, Austria, Switzerand, Poland, Greece, Portugal, Cetral and Eastern Europe.

    • Chief Marketing Officer Europe & Middle East
      2018 - 2020 · 2 yrs

    • Vice President Global Marketing, Core Brands
      2016 - 2018 · 2 yrs

  • First Mover Fellow at The Aspen Institute
    Aug 2018 - Sep 2019 · 1 yr 2 mos