France
A motivated, problem-solving, who places emphasis on quality and communication. Knowledge of luxury brand building, curiosity for disruptive experiences and an eye for excellence in execution. I spent 5 years studying International Business at Kedge Business School (Luxury Experience & Brand Management), where I embarked on a year abroad of internships to Milan and Palermo, as Brand Management and Events Inventive Business Marketing Assistant. This year proved to be invaluable in terms of independence, and determination, as well as heightening my language skills to a fluent level (Italian). I have completed my end-of-studies internship at Shiseido as Product Manager and Operational Marketing Assistant EMEA, for the most ultra-premium franchises of the brand (Bio-Performance and Future Solution LX). It gave me an outstanding ability to manage multiple Marketing projects and adapt to new challenges daily, through cross-functional teamwork. I am working in wine and spirits industry, my first contract being at Rémy Cointreau for the BeLux market, with exceptional brands. Now working as Brand Manager William Grant & Sons for Italian market.
- Management of Silent Pool Gin | Single Malts | Whisky portfolio across Italy - Activation across ON Trade | WHS | ECOM (Spirits Academy) | OFF Trade (Enoteche) | Trade Shows (Roma Bar Show) | PR Eventi
Managing the William Grant & Sons portfolio in the BeLux market, including Hendrick’s Gin, Monkey Shoulder, Glenfiddich, and The Balvenie (distributed brands). Led CY25 budget planning and execution, overseeing Brand A&P, CMI, and CD budgets to ensure alignment with strategic priorities and financial governance (+2M budget / year). Monitored purchase orders, tracked committed vs. actual spend, and supported financial accountability through vendor management, SAP Fiori invoice processing, and quarterly re-invoicing. Drove market, competitor, and consumer insights through Nielsen and Focus analysis, translating data into actionable recommendations for trade and marketing teams and identifying key business risks and growth opportunities. Executed operational marketing initiatives in collaboration with Brand Managers and regional Brand Ambassador, including high-end single malt incentive dinners for cavists, advocacy programs for bartenders across Hendrick’s Gin and Monkey Shoulder. Identify commercial opportunity and make them reality (ON & OFF Trade). Contributed to On-Trade brand activations and launches, including flagship events and outlet activations (menu listings, tastings, POS visibility, and experiential events respecting Min. Executive Standard). Assisted in Off-Trade launches and annual promotional campaigns, including shelf launches, pop-up displays, OOH and online visibility, and promotional materials (wobblers, side flags, neck hangers) for key Belgian and Luxembourg retail accounts such as Delhaize, Carrefour, and Colruyt.
Around 60-70 missions as a hostess for prestigious events & catering (Christian Dior seminary, Châteaux Smith Haut Lafitte, SA Rothschild, Wine & Spirits Tasting events with @Terre de Vins, Longines VIP events, 3 days for prestigious Maison Hennessy Seminar in Cognac, Primeurs Days at Château Pape Clément and Château Haut Brion...).
SKINCARE AXIS - BIO-PERFORMANCE & FUTURE SOLUTION LX • Monitoring performances of the EMEA region markets for most premium franchises : monthly analysis sell- out & sell-in, launch reports, yearly brand review : BOTAN (PowerBI) & NPD Circana data extracts. • Operational Marketing : assistance and presentation of launch briefs (Product Day, Kick Off). 360° launch coordination with experts for New Skin HiForce Cream for Bio-Performance (Trade, Visual Merchandising, Digital, Training, Scientific Communication). Co-creation of SS25 & AW25 Trade GWP. Adaptation & provision of visual elements to the EMEA markets. • Co-development of projects with development teams in Japan: adaptation of the marketing plan to the EMEA region for SS25 line Revamp. (product pitch, pricing, visual identity, legal checks) • Competitive intelligence & reports: monitoring of new products and concepts, price positioning study, visual identity, product pitch. • Organisation et coordination of an internal event for 500 employees to promote the Brand and NPD : budget management, team coordination, project management.
MARKETING BRAND MANAGEMENT: - Assist in the development & execution of 360 marketing campaigns omnichannels (digital, print, in-store Trade, TV, radio (RAI), press, billboards), testing the latest innovations and trends : new life insurance 2023 launch. - Brand management strategy: creation of an advertising campaign for the 3,000 Italian agencies: from briefing external agencies to monitoring launch campaigns, KPI optimization, ROI monitoring for each project, 5-month project coordination. - Creation of digital and offline advertising campaigns: complete launch of Generali Italia on TikTok (250K budget), project coordination and relations with creative and media agencies (DENTSU Agency), implementation and data analysis (KPIS fallout in Italy). EVENTS INCENTIVE BUSINESS: - Planning travels & events for the Top Management of 2023: evaluation of timing & tools, planning calendar events, defining formats, launching tenders with external suppliers & evaluating proposals : final proposal to the Marketing Director. - Implementation of the autumn sales tour events, studio filming.