Madrid, Community of Madrid, Spain
ECOSYSTEM is a sustainable fashion show and industry movement launched in Paris in September 2025. Its first edition welcomed 250 guests, including press, influencers, designers, and key figures from the fashion and sustainability sectors. The project was created with the ambition to become a trusted platform highlighting and supporting brands committed to sustainable practices across the entire value chain, from production to logistics and delivery. ECOSYSTEM promotes environmental responsibility by showcasing designers implementing concrete sustainable actions and encouraging the industry to reduce its environmental impact. It also raises awareness by bringing together creatives, consumers, and industry leaders to foster dialogue and long-term systemic change. By assessing practices from sourcing to distribution, the initiative supports greater transparency and accountability in fashion production. Following the success of its inaugural edition, a significantly expanded second edition is currently in preparation. The long-term vision is to establish annual flagship editions in Paris and eventually organize special editions in major fashion capitals such as New York, London, Berlin, and Milan, positioning ECOSYSTEM as a recurring platform within the global sustainable fashion landscape. First edition: Paris, 3rd September 2025
Supporting fashion, beauty and lifestyle clients across press, digital and influencer campaigns. Key responsibilities include: - Managing incoming journalists and media requests - Coordinating press loans and product placements (press shopping) - Conducting daily press monitoring (print, digital, and social media) - Compiling and presenting client reports and media coverage - Analysing key KPIs (influence performance, print/online reach) - Researching new talents and influencers aligned with client profiles - Assisting in the organisation of PR events and product launches Actively involved in major industry moments such as Fashion Week, Design Week, and Perfume Week, adapting to a dynamic and fast-paced PR calendar.
Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts of the brand. Planned and organised promotional presentations and events, such as street events and perfume testings by the designer. Helped boost the social media presence of the brand by executing digital marketing strategies to inform, adverse, and attract public interest
Instagram account promoting eco-friendly and non-polluting fashion, analysing, and informing on fashion and responsible brands, leading to selling reworked and transformed clothing on Vinted/Depop.