Paris, Île-de-France, France
Juliette is a Social Media Manager at Martell Mumm Perrier-Jouët, one of the world's leading champagne houses. She has a MBA from Ecole de Management Bretagne Atlantique, with a focus on Europe-Asia International Business. She is fluent in English, French, Korean, and Spanish, and has worked in Seoul, New York, Stockholm, Copenhagen, and Paris. She is passionate about social media and has developed and implemented strategies that increased Martell's social media following by 35%, engagement by 20%, and share of voice by 17%. She is skilled in curating and segmenting editorial content, managing social media accounts for 4 platforms, and collaborating with cross-functional teams to align social media campaigns with marketing and business goals. She is also adept at working with top-tier influencers, creating content, and planning SoMe strategies. She is always on top of the newest trends and innovations and has particular expertise in TikTok Marketing.
- Developed and executed social media strategies that increased Celsius France’s social media following by 107% in one year. - Conceptualized and managed influencer campaigns that reached over 20M accounts, collaborating with more than 100 influencers ranging from 100K to 10M followers. - Organized, casted, and managed influencer-led events such as Ares MMA Night, Barry’s Bootcamp activations, and YardLand Festival to drive brand awareness and engagement. - Ideated and briefed content for product launches and ongoing campaigns, ensuring alignment with brand identity and market objectives. - Monitored campaign performance, analyzed KPIs including reach, engagement, and conversions, and optimized strategies for maximum impact. - Managed paid and organic social media content across Instagram and TikTok, integrating influencer-generated content to maximize authenticity and reach. - Collaborated with cross-functional teams to align social media, influencer, and event activations with overall marketing and business goals.
- Developed and executed social media strategies that increased Volzhenka’s social media following by 140%. - Briefed and organized content shoots for seasonal campaigns, product launches, and ongoing brand content. - Managed influencer activations, collaborating with over 100 influencers and celebrities through product seeding, content creation, and event partnerships. - Curated and scheduled social media content to enhance brand visibility and engagement across platforms. - Coordinated with creative teams to ensure content aligned with brand positioning and luxury market standards.
- Developed and implemented social media strategies that increased Martell's social media following by 13% - Curated and segmented editorial content to increase engagement and social media presence. - Monitored social media analytics and provide monthly reports on key metrics, including impressions, reach, engagement, and share of voice. - Managed Martell's social media accounts for 4 platforms, including Facebook, Twitter, Instagram, and YouTube. - Collaborated with cross-functional teams to align social media campaigns with marketing and business goals. - Managed social media advertising campaigns and optimized them for maximum ROI. - Responded to customer inquiries, complaints, and feedback on social media platforms in a timely and professional manner.