United States
Leading product strategy, innovation, limited time offers, portfolio management across R&D, Product Development, Science & Regulatory, and Product Quality.
Flock AI is the gen-ai-powered infrastructure for brands to visually connect with every shopper across channels. • Leading business development, analysis, and ad hoc strategic projects to support CEO
• Advised portfolio companies on customer segmentation, competitive differentiation, and go-to-market strategy • Performing in-depth market research and prepared presentations to support fundraising and LP communication • Conducted due diligence and prepared investment memos on potential investments, evaluating risks and opportunities • Developed ESG (environmental, social, government) strategy and implemented across investment process
• Promoted ahead of cohort into role of Brand Manager • Managed P&L, built three year business plan, and led cross-functional team through supply chain complexities, sales & operations planning, and retailer partnership • Shaped new product innovation pipeline based on consumer research and trend analysis, developed and pitched 6 new innovation ideas to retailers, including an innovative pivot of a Band-Aid product into skincare category • Won J&J Global Innovation Challenge for pitching a crowd-sourced Band-Aid partnership with charitable organizations • Managed three direct reports, shaping team’s roles & responsibilities, leading training, and performance feedback
Newly created strategy role on Neutrogena team focused on high growth business opportunities • Piloted Skin360, new digital skin consultation technology, surpassing target user metrics; led 15+ people cross-functional team • Accomplished record growth at key regional retailer and outpaced national growth by 3x by developing a new campaign in unique French-Canadian market and initiating a retailer partnership; highlighted in industry journals including Strategy and Lbb Online • Uncovered opportunity to grow with multicultural consumers; shaped and executed customer acquisition strategy • Received J&J Spark Award, an award for top 5 most impactful projects, for developing new partnership program with Canadian Dermatology Association on an accredited diverse skin education program
• Won “Product of the Year Canada” award by launching Bright Boost platform (largest 2020 launch at J&J); managed multi-million dollar budget and strategy, led successful pitches to retailers and media • Defended core business against an emerging competitive threat with improved messaging and 360 commercial plan • Shaped new forecasting process for tracking COVID-19 impact on consumer behavior and expected demand to improve supply chain system • Managed P&L, shaped innovation pipeline of 10+ SKU launches/year, and led profitability improvement strategy