Dubai, United Arab Emirates
I’m Julieta, though most people know me as Juji, a Women’s Football Development Advisor focused on helping football projects become more structured, commercially sustainable and strategically positioned. My background combines more than 10 years in banking, institutional investors, trading, business intelligence and strategic reporting with hands-on football experience in Argentina and the UAE. Through flick sports, a football development platform, I support clubs, teams, brands and sports organisations through sponsorship strategy, strategic partnerships, market intelligence, brand growth and football development. My journey includes leading women's football initiatives at River Plate, contributing to the development of women's football in Dubai, and completing the FIFA/CIES International Programme in Sports Management, where The Mixed Goal Project received both national recognition and an international special mention. I'm also a SIGAWomen Mentor and a FIFA Master (Class of 2027) scholar, continuing to build bridges between football development, commercial strategy and long-term ecosystem growth. I believe women's football is one of the most exciting growth opportunities in global sport, not only because of its social impact, but because of its untapped commercial potential. My mission is to help turn that potential into sustainable structures that create lasting value for clubs, athletes, brands and communities.
• Developing flick as a football development and strategy platform rooted in Argentina’s football culture and built in the UAE / MENA region. • Work across football development, market research, sponsorship strategy, brand positioning, program design and commercial growth — with a current focus on the professionalisation and sustainable growth of women’s football. • Projects and experience include women’s football development, mixed football research, tournament and event concepts, market-entry opportunities, sponsorship activation and regional football ecosystem mapping.
Supporting the operations, sponsorship and growth of DXB FC — a newly established women's football team competing in the UAE FA First Division. • Sponsorship outreach and partnership development: identifying and approaching potential sponsors, preparing materials and supporting commercial conversations. • Planning, logistics and stakeholder coordination for match days and club operations. • Player registration and administrative follow-up with the UAE Football Association. • Leading the club's social media presence (Instagram, TikTok & LinkedIn) — content creation, community engagement and audience growth.
• Managed operations and logistics for amateur football tournaments, ensuring seamless execution for men’s and women’s competitions. • Designed and implemented new tournament structures to enhance participant engagement. Key Achievements: • Launched and directed the Women’s first Recreational Tournament, expanding participation by 125% (2021-25).
• Led the Institutional Investors team within the trading desk, managing the bank's largest investor relationships and large-scale funding needs across mutual funds, insurers, corporates and public entities. • Designed financial education and outreach initiatives that broadened access to investment knowledge, translating complex financial concepts into practical guidance. • Developed training content for employees and clients on managerial certification and advisory fundamentals. • Delivered talks for municipalities on alternative investment solutions and public debt instruments. • Represented the bank at financial forums and events, delivering talks that promoted investment solutions and strengthened long-term client relationships.
• Oversaw the bank’s core funding capture across short-term deposits. • Managed long-term institutional client relationships across strategic segments, including daily rate negotiations. • Launched a remunerated account solution for Money Market Funds, raising our average daily funding balance and generating additional net profit. • Coordinated primary debt issuance tenders for the Province of Buenos Aires and private placements through the bank, analysing order books, monitoring live orders and managing price-limit auction processes. • Combined market research, competitor analysis and private-sector benchmarking to identify opportunities, address competitive gaps and improve pricing, negotiations and funding capture. • Developed daily KPI reports and automated dashboards for desk-level and C-level decisions, later training the broader team and saving 50+ weekly hours of manual work. • Redesigned client agenda using a data-driven KYC methodology; improved cross-selling and trade reciprocity.