New York, New York, United States
– a culturally-tuned strategist and creative operations leader with 15+ years of international experience building brands and experiences across art and design, hospitality, tech, and consumer goods industries. I am relentlessly curious, entrepreneurial and invested in cultivating team collaboration through process innovation and training. A tactical and trusted adviser to founders and leaders, I have led innovation-driven brand initiatives and launched campaigns across the US, Latin America, Europe and Asia, introduced new products and categories, navigated shifts in established and nascent markets for iconic names like House of Suntory, MoMA, Levi’s, Virgin, Dolby, Sony, IMAX, NeueHouse and Art Basel as well as disruptors such as Standard Dose, Casper, Pinterest, and more. I am invested in cultivating diverse audiences around authentic brand value and crafting powerful stories that advance culture and celebrate intersectional narratives. Specialties: + Brand strategy & positioning + Integrated marketing + Research, consumer & cultural insight + Campaign planning + Cultural programming & content + Community development + Experience design + Creative operations + Partnerships, collaborations & advocacy
Leading brand strategy through the lens of cultural influence and experience.
Clients: House of Suntory, Suntory Corporate, Suntory Global Spirits, Shiseido, Sony, Grand Seiko, Nissin
Clients: Kickstarter, APPARATUS, YummyColours, Superbien Studio, Channel Studio Recent: • Community: creator tools, collective growth and outreach, engagement platforms for YummyColours • Creative Operations: organization design, community & culture, systems and workflow design for two growing design studios: Superbien and Channel • Digital Transformation: brand positioning, new website experience, product & content marketing strategy (owned, earned, paid) for APPARATUS • Creative Production: event production and experience design for Kickstarter and the Wide Awakes
WIN is a not-for-profit that is dedicated to advancing women as change-makers and leading voices in innovation. We create momentum for women in innovation through action-oriented programming, tangible tools and resources, and the support of a generous community. Advising on content & programming strategy for WIN Relay, a Leadership Development Program that offers training and mentorship to young professionals.
Founded in Paris in 2009, SUPERBIEN is a hybrid creative studio that develops artwork and commissioned projects including immersive installations, content and experiences for international brands, institutions and artists. Clients: Patron, Noor Riyadh Light Art Festival (Saudi Arabia)