Julie Frahm

AI Product Leader | Healthcare Domain Expert | Driving Strategy Through Deep Problem Understanding | Building Impactful Solutions

San Diego, California, United States

About

AI Product leader with a track record of leading cross-functional teams, focusing on aligning stakeholders, defining clear product visions, and delivering solutions that drive measurable outcomes. Julie is passionate about identifying the right problems to solve by deeply understanding user needs, business goals, and market dynamics. She thrives at the intersection of strategy, execution, and empathy—translating insights into impactful product decisions. Julie excels at leading large product teams, shaping strategy, mentoring, and building products that make a difference in people’s lives. Deep knowledge of healthcare and e-commerce verticals.

Experience

  • Founder at MyPattern
    Apr 2026 - Present · 4 mos

  • Entrepreneur in Residence at Red Cell Partners
    Nov 2025 - May 2026 · 7 mos

  • Sharp HealthCare (14 yrs 6 mos)
    • Vice President, Digital Strategies
      Oct 2024 - Nov 2025 · 1 yr 2 mos

      Owned the strategic direction and customer experience of all digital patient interactions for large health system with more than $5B in revenue. Lead all phases of product lifecycle, from strategy, discovery through to development and launch with 70 team members and a $7M budget. Oversee the main call center to ensure seamless end to end customer experience. Lead the implementation of a modern CCaaS system leveraging automation and AI to generate over $4M savings annually.

    • Director, Digital Products
      Mar 2015 - Oct 2024 · 9 yrs 8 mos

      Lead Product Management for all custom software development solutions. Increased the team from 9 to 30 and expanded product portfolio to include patient self-service solutions including custom mobile apps, telehealth, revenue cycle and AI.

    • Manager, Digital Marketing
      Jun 2011 - Mar 2015 · 3 yrs 10 mos

      Oversaw all Digital Marketing strategies including all website development, SEO, content management, display, CRM, PPC and social.

  • Co-Founder and Managing Director at US OpenAir
    Jan 2009 - Jul 2011 · 2 yrs 7 mos

    Owned and operated a start-up dedicated to bringing a highly successful international outdoor cinema to the US. Built from idea to securing locations in multiple cities across the US.

  • Senior Digital Producer at Arnold Worldwide
    May 2007 - Dec 2008 · 1 yr 8 mos

    Oversaw the Product Management of digital products for leading Fortune 500 companies: ESPN, Proctor & Gamble, and Progressive Insurance.