Geneva Metropolitan Area
Strategic planning, Financial analysis, Financial planning, Brand portfolio management, Developing organization capability, Cost reduction, Internal controls, International Taxation, Treasury
Leading company FPA, for a well known multinational, global market leader and PE owned. joining the board monthly to present the company results to shareholders, leading capital allocation and strategic planning. Leading a team of 15 manager, and multiple projects to enhance company reporting and create value.
Leading Enterprise Risk Management, including audit planning and execution over commercial operations (sales and marketing across all markets & categories). Managing a team of 20 employees and reporting to Vice President in charge of audit operations. - Leads the company's assurance plan for commercial top risks, including definition of risks, development of audit capabilities, creation and execution of engagement plans (50 audits annually) across all regions and product categories. Supporting internal investigations related to commercial risk themes. - Provides strategic advice to senior leadership on risk mitigation, such as policy management and continuous monitoring for Marketing, Sales, and Legal functional risk owners; consultant on governance and internal controls for 4 global business units and 1 region. - Spearheaded special projects, including the establishment of a data analytic capability at company scale for continuous monitoring of key risk indicators such as revenue recognition, 3rd party governance, and cash collection. - Created auditing and monitoring capabilities for rapidly evolving risks such as environmental sustainability, social media, advertising claims management, pricing strategy execution, digital selling (ecommerce, social commerce) and antitrust (forensic analysis over external communications). - Achieved a significant increase in audit operations productivity (+30% audit engagements in 3 years) while maintaining constant staffing levels and successfully transitioned the audit operations to 100% remote auditing since the onset of the pandemic
Results-driven Regional CFO with a proven track record of restoring profitable sales growth and cash generation across several countries in a volatile macroeconomic environment. Reporting to the region GM, managing 25 employees across three sites (sales and manufacturing sites). Board member of all legal entities and in charge of Government Relations. Led a strategic intervention to resume profitable sales growth and cash generation with following results: accelerated sale growth to 5pts per year with majority of the business growing market share, improved profit margin by more than 10pts, converted profit into cash allowing to repatriate $11MM of dividend to parent company (1st time in 5 years). This was achieved by defining new portfolio roles for each product category (e.g. invest on jewels, defined profitable brands with clear growth potential and “right to win”, funded by hard choices on others), drastic cost reduction (product design choices, organization productivity, merger of legal entities) and cash flow acceleration (30% faster cash collection via reducing number of distributors, 40% lower inventory via direct to customer shipments, VAT credit recovery and asset sale). Those results were achieved in an unfavorable macroeconomic environment (e.g. 30% devaluation in one country).
Leader of Financial Planning & Analysis for the category across PRC, Hong Kong, and Taiwan. Reporting to the regional CFO, managing a team of 10 financial analysts. In charge of commercial operations for the category, together with the Marketing and Sales Directors. - Led the yearly budget process to define P/L targets by brands, update the quarterly forecast and periodic review performance with Regional and Global Business Unit leadership; this included preparation of SEC disclosure and Q&A for Investor Relations. - Led competitive analysis, enabling to identify and leverage a competitive advantage (media share of voice), resulting into rapidly gaining market share leadership on ecommerce on major platforms (JingDong, Alibaba). - Redefined the marketing support model, transitioning from traditional to digital media, while building a strong return on investment (ROI) framework. This resulted in increased ROI, better customer engagement, and enhanced overall brand presence online. - Led initiatives to significantly improve the profitability of the ecommerce business. Led effort to identify and implement cost reduction opportunities and revenue enhancement strategies. These efforts led to accelerated sales growth and improved profitability of this channel. - Step changed capabilities of the finance function, shifting the focus from value calculation to value creation. Streamlined processes, implemented scenario planning tools (@Risk), created a training academy and launched a rewards & recognition program across all categories