San Francisco, California, United States
I help B2B SaaS companies go from “what do you do again?” to “how did I live without this?” Over the last 10+ years, I’ve led marketing at some of the most iconic (and category-defining) companies in tech — Salesforce, Gong, Clari — and now Cordial. From brand storytelling to GTM strategy, my teams have designed categories, launched products, repositioned companies, and created campaigns that punch way above their weight. Today at Cordial, I’m focused on helping retail brands win the battle for attention — with smarter AI, deeper customer signals, and personalized messaging that actually performs. I also teach with the Product Marketing Alliance and nerd out about positioning frameworks, lightning strikes, and the psychology behind why messages stick. If you’re a fellow marketer, builder, or founder — let’s connect.
· Repositioned the brand around a bold narrative: The Battle for Attention · Driving GTM strategy across brand, demand, product marketing, ABM, customer advocacy, and events · Launched Cordial Edge — an AI-powered personalization engine — at NRF · Leading a lean team of 10 marketers supporting 30%+ YoY growth · Created our “12 Big Rocks” framework to align marketing with revenue outcomes · Driving activation across channels: social, content, sales enablement, PR, and web
· Acted as interim CMO, owned the end-to-end marketing engine · Created “Lightning Strikes” to drive market moments that moved pipeline fast · Led thought leadership and content strategy to position Clari as the leader in Revenue Platform · Orchestrated a new GTM playbook tied tightly to sales and product motion · Team delivered consistent inbound volume, major launches, and brand lift — on repeat
· Led the narrative: repositioned Clari around the Revenue Platform and redefined its category · Launched breakthrough campaigns, creative events, and keynote-worthy product moments · Built a content engine that fueled sales enablement, customer education, and inbound · Partnered across sales, CS, and product to drive alignment on every launch · Team = a tight crew of product marketers, storytellers, and category designers
· Top Influencer (2020, 2021, 2022, 2023, 2024) · Best Team of the Year Award 2021 · Teacher at PMA's Leaders Fellowship program · Keynote speaker
· Launched new products, SKUs, and campaigns that made noise — and moved revenue · Created standout stories across channels — from Celebrate keynotes to Super Bowl ads · Drove Gong’s category dominance in Revenue Intelligence · Built customer programs that turned users into evangelists (and case studies into art) · Marketing wasn’t just creative — it was tied to pipeline, adoption, and expansion
· Repositioned Talend in a crowded data space with sharper messaging and clearer value props · Led GTM strategy across product launches, solution marketing, and integrated campaigns · Built sales enablement programs that improved pitch consistency and competitive win rates · Partnered with product and sales to align roadmap storytelling with market needs · Drove increases in brand awareness, pipeline velocity, and ARR growth within 3 quarters