Greater Paris Metropolitan Region
🇨🇵French entrepreneur at heart and passionate about growth and consumer app. 💌 Favorite Topics: •AI automation for growth, product, campaigns and ops via APIs and Python scripts •Generative AI for creatives, landing pages, video and campaign experimentation •Network growth strategy (Acquisition / Retention / Subscription Loop) + (iOS hacks) •UI/UX funnel designs & metrics •Monetization & Retention features •Neuro-marketing (Cognitive biases / Ad copy) •Brand strategy & Orchestration (Differentiation & Brand assets) •Influencer marketing (Integration and sequencing) •User Testing/Research & Feedback loop •Crypto-currencies / Investment / Web3 / AI tools 🎢 Growth Stack • Ads : Meta Ads / Google Ads / Apple Search Ads / TikTok Ads / Snapchat Ads / Reddit Ads • ASO: AppFollow / AppTweak / Google Play Console / App Store Connect • AI : Chat GPT / Claude / Elevenlabs / Dall-E / Midjourney / Luma AI / Runaway ML / Playground / Kling AI / Seedance 2.0 • Offline: TV ad campaign buying and optimization (DRTV) • Analytics : Google Analytics / Google Tag Manager / Hotjar / Tableau / Mixpanel-Amplitude • SEO & content : SEMrush / Ahrefs / keywordtool.io / Adwords keyword planner / Woorank • Automation : Google Sheets / Phantombuster / Pipedrive / Mailchimp / Zapier / Trello • Mockup / Wireframing : Figma / Adobe suite / Miro
• Lead user acquisition (team of 5 people) on social media and networks (APAC, EMEA, LATAM) (TikTok, Google Ads, Meta, Snapchat, Reddit, Twitter, AppLovin, Unity) • Responsible for ASO strategy, utilizing data analysis to develop cultural insights and target market strategies (15+ countries). (Product page optimization, CPPs, In-app events) • Design and lead fast experimentation process of new geographies, channels, campaigns, creative and drive to app activations to build scalable organic/paid strategies • Optimisation of Apple Search ads: Acquisition, Retargeting and Remarketing strategies + CPPs action plan • Ensure the optimal channel mix tailored to each audience segmentation, aligned with our performance KPIs (based on CAC, LTV, ROA, along with activity & retention metrics) • Plan and manage online brand awareness campaigns and optimize premium placements (TikTok Top view, YouTube Masthead, Snap Lenses, Twitch, Pluto.tv) against our Brand KPIs: Reach, Frequency, Video completion, engagement (10M+€ budget) • Manage, measure and report performance of all TV campaigns (Sponsoring/DRTV strategies). Tools: Realytics, Yougov • Actively work on creative optimization (Story Arc / Frameworks / Hooks) in an ever-changing ecosystem • Build data processes to identify trends & insights from our 20K+ video/static/wording ads to create highly engaging contents • Design and execute data visualizations, processes, forecasting, and reporting related to budget allocation and performance metrics, translating data-driven insights into actionable growth opportunities. Tools: Tableau, Spreadsheet + Market data: Data.ai (formerly AppAnnie), Paragone (formerly MakeMeReach) • Tracking/MMPs: Set up tracker all kind of networks, leveraging Adjust data through Datascape and collaborate with the dev team to implement new front-end events • Directly involved in iOS ATT framework / SkadNetwork / DMA Consent Mode & Google Privacy Sandbox implementation and optimization processes
• Manage the French, Belgian, Dutch and Italian markets (M€+ in budget) • Lead Facebook, Instagram, Snapchat, Google Ads, Tiktok, Apple Search Performance-oriented campaigns (M+ downloads per year) • Plan, Manage, Monitor Facebook, Instagram, Youtube, Snapchat ane TV Brand-oriented campaigns • Measurement and decision making based on KPIs such as CAC, LTV and ROAS • Defining A/B or multivariate testing, monitoring results and applying insights & learnigns. • Market analysis on SEO, SEA, SMO • Manage and mentor new, junior members and interns of the team.
• Manage landing pages (Onboarding, A/B Testing and SEO) • Lead marketing campaigns (Facebook, Adwords, Emailing, Push notification) • Responsible for growth and customer acquisition (10k users) • Monitor/analyse data from Google Analytics, Tag manager (cohorts, funnels, bounce) • Responsible for the ASO (App Store Optimization) and Apple Search Ads • Create the UX / UI design of the mobile application (Photoshop / Illustrator) • Build the business plan, business model and financial forecasts • Provided freelance design and consulting services to generate funding for the project. Ozme is a new dating app based on photos/videos challenges where all profiles can choose the way they will be approached. Finally, you will be able to date differently ! We have tried to reinvent the way people are making the first move. Ozme is going to allow you to differentiate yourself, entertain yourself and make you dream again. Indeed with Ozme, we are seeking to bring back magic to the dating experience. We want to make the first move, magical again. Dating must be fun and we hope people will enjoy rising to the challenge by doing something special for another one. Currently, nobody wants to make efforts to date someone and up to now we have assumed that technology will allow us to do less and less and I’m pretty sure now we were wrong. App Store : https://itunes.apple.com/app/apple-store/id1195511364
• Operational marketing : preparing expansion & mid-term strategy • Analyzing and monitoring the data from Google Analytics • Creating and writing visual contents (visual identity + UI/UX mock-ups) • Managing the SEO and the SEM (Adwords campaigns, tags, linking, content) • In charge of the community management (FB Ads campaign) • Partner/supplier management : understanding prospects needs
• Purchasing/Managing PC and Mobile accessories ranges • Elaborating marketing studies, sales forecasts, redesigning business strategies • Managing the supplier portfolio (HP, Samsung, Microsoft, Big Ben) • Managing and promoting several catalogs (monthly multimedia catalogs)
• Leading and negotiating the pricing conditions with the Chinese suppliers • Building and managing a range of more than 200 products • Coordinating exchange processes between designers and suppliers • Managing logistics and palletization • Contributing to the packaging conceptualization and production • Providing english and french marketing catchphrases for the website and packaging