Greater Tampa Bay Area
Inspired equally by art and science, fueled by empathy and cold brew coffee, I’m a natural collaborator, lifelong learner, nice as hell, with a hearty commitment to excellence. My path in branding and marketing led through both the agency and client sides of the business. Creating value for big and small brands across multiple industries, I’ve gained an appreciation for both sides of the equation: the creative process and the business strategy, as well as an understanding of how to navigate and align diverse stakeholders, all critical to success. In New York City, I was part of a small and talented agency working with Wynn and Encore Las Vegas to redefine luxury in Las Vegas. This planted the roots for my love of creating a memorable brand experience that delivers on a promise. In San Francisco, I collaborated with talented teams to develop branding for a portfolio of residential properties on the West Coast. The through line—and what I love doing—is developing brands, brand creative, and marketing that distill the story and magic into a connection, a compelling experience for customers. I’ve long been drawn to artistic and creative endeavors, as well as learning about international cultures. I lean into my natural curiosity. More than once, I’ve proven to myself that with enough effort and focus, almost anything is possible. I carry that attitude with me and try to nurture optimism wherever I go. A little more about me: + Moved to New York City after college (because… New York City!) + Gained an appreciation for the heart and grit behind great creative work, while working for branding agencies + Trained for and ran my first marathon (in Baltimore) + Traveled to Indonesia to see Komodo dragons in their natural habitat + Completed marathons #2, #3 and #4 in New York City, Dublin/Ireland & Harrisburg respectively + Moved to Germany knowing only two words of German + Forged a new career in Germany drawing on my ability to connect with others, my attachment to English grammar, and my admiration for anyone learning a foreign language + Trained for and ran marathon #5 (in Düsseldorf/Germany) + Moved back to the U.S. and back into branding/marketing, this time on the client side I’m now located on the East Coast and interested in connecting with people, communities, and companies where branding is central to the discussion, the focus is on customer experience, and the culture is remote or hybrid friendly.
Project-based brand strategy, brand development, and identity design consultancy established with a former colleague • Created a brand narrative and identity for a small batch, Indonesian-farmed vanilla product including brand expression across website, social media, campaigns, collateral, packaging, and merchandise for an on-time launch in South Korea • Conceptualized a brand targeting Millennial and Gen Z consumers for subscription supplements in Asia
Real estate owner, developer, and operator reimagining and transforming upscale multifamily lifestyle communities • Reported to the CMO. Managed relationships and alignment among owners, developers, investors, and creatives. • Partnered with agencies and cross-functional teams to deliver an on-time brand launch and go-to-market plan for a newly renovated waterfront residential community South Shore Alameda to grow revenue and achieve business goals • Directed agency and external creators in the development of print and digital assets, including photography, website, video, advertising, social media, email, direct mail, sales collateral, as well as branded physical spaces and merchandise • Spearheaded a market study in response to the COVID-19 pandemic to assess state of the San Francisco Bay Area rental market, customer sentiment, and shifting customer needs • Instituted new research processes and shared key learnings in monthly reports across the organization to influence sales and management discussions and decisions • Drove the creation and distribution of brand guidelines to ensure consistency across all touch points; trained internal staff on new brand narrative prior to internal and external rollouts
• Drove consistent YoY growth in revenue by shaping and executing go-to-market launch for a new luxury collection of waterfront residences The Pointe at Cove embracing the rising trend of resort-style living • Collaborated with agencies and cross-functional teams to develop and implement multi-channel marketing strategies and achieve monthly demand generation goals for the business • Partnered with external creators to develop impactful brand creative and compelling brand assets, including photography, websites, video, print and digital advertising, and social media • Led 3-month PR initiative to increase brand awareness for The Cove at Tiburon and The Pointe through events, press coverage, advertising, and paid social
• Aligned internal and external stakeholders from cross-functional teams, including investment, design, construction, operations, brand creative, and sales during the brand development and launch of The Harrison luxury condominium building with amenities and interiors by renowned designer Ken Fulk • Partnered with PR agency to amplify brand awareness for The Harrison with exposure in Architectural Digest, Town & Country, Forbes, Robb Report, San Francisco Business Times, and San Francisco Chronicle
Business English language training consultancy for international C-level executives, corporate teams, and students seeking to improve communication skills Clients include Vodafone, Nespresso, Metro Group, and language school Berlitz • Established a consulting business providing Business English language training for executives and university students aiming to improve proficiency within the Common European Framework (A1–C1) • Identified training needs, defined subject material, developed lesson plans, tracked client progress, communicated updates to clients and resolved roadblocks impeding progress • Planned and led one-to-one and group trainings; adapted teaching style and content to specific industries (including retail, energy, law, automotive, defense, manufacturing, financial services and telecom) “Tell me and I forget, teach me and I may remember, involve me and I learn.” ---Benjamin Franklin
sloverandco.com Brand design and development firm with extensive experience in the retail and hospitality sectors Engaged Brand Managers, Marketing Managers, and CMOs on client side, agency's creative team, and external partners to develop and implement compelling creative to support the brand strategy Clients include Wynn and Encore Las Vegas, Crabtree & Evelyn, India Hicks Island Night, Vanity Fair Lingerie, Goldenpoint Italy, Yacht Haven Grande USVI, and Dancing Deer Baking Co. Client Brand Projects: • Branding and identity design defining the luxury hospitality experience at both Wynn Las Vegas and Encore Las Vegas, as well as for fine and casual dining, bars, lounges, nightclubs, retail shops, casinos, spas and salons onsite • Package development for an India Hicks product line for Crabtree & Evelyn to attract a new customer to the brand and enlarge the retailer’s share of the bath and body market • Brand merchandising program for Yacht Haven Grande mega yacht marina in St. Thomas, USVI
iridiumgroup.com Branding and creative agency specializing in corporate-level brand identity development Clients include Accenture Financial Services, The Nature Conservancy, Schering-Plough, Pershing, PanAmSat, Morgan Stanley, and The Rockefeller Foundation Client Brand Projects: • Development and implementation of compelling print and digital marketing communications for Accenture Financial Services in Chicago, New York, Boston, Atlanta, London and Milan including redesign of homepage. • Comprehensive rebranding for The Nature Conservancy, including logo, brand book, brand wall, print advertising, e-newsletters and redesign of the flagship publication, Nature Conservancy, including application of the new design online.