Amsterdam, North Holland, Netherlands
↳ Develop a yearly 360° brand plan including outlined objectives, strategy and tactics ↳ Manage full P&L and ensure profitability ↳ Create best in class launch plans ↳ Analyze market dynamics, sell-in & sell-out, stock data to set or adjust the right strategy ↳ Use consumer insight studies & retailer insights ↳ Define consumer driven activities to push consumer demand (with media, PR, events etc) ↳ Develop and execute an annual media strategy ↳ Improve content and e-store fundamentals (CARS) with focus on multichannel approach maximizing our potential to grow
↳ Ownership Trade Marketing Calendar and development of strong profitable promotional plans per retailer, coordinate and analyze promotions ↳ Recommend and lead strategic brand projects ↳ Champion new product market entry and execution; managing, tracking/analyzing the 4Ps in-market implementation ↳ Responsible for temporary POS material planning and production ↳ Monitor and evaluate competitor promotional activities ↳ Develop/understand Global/Local Category best practices and ensure transfer of knowledge to Sales for implementation ↳ Supporting sales with customer request, preparing tailor made business cases, tailor made instore activities and delivering materials for retailer activities
↳ Preparation for the launch of new products, making presentations, taking care of the sales materials ↳ Coordinate and analyze consumer promotions ↳ Prepare briefings for Beauty Advisors ↳ Support & create merchandising and POS materials production (shop windows, stands, displays..) ↳ Working on the brand’s shelf plans ↳ Making price analysis, competition analysis and promotional analysis ↳ Ecommerce optimizations ↳ Social media content & planning ↳ Dealing with customer requests ↳ Contact with our (inter)national head offices in Amsterdam, New York, Paris and Geneva
↳ Social media strategy & execution ↳ Content creation ↳ Internal + external communication ↳ Writing press releases and news items ↳ Focus on online media trends and developments ↳ Organize events ↳ Ad hoc communication activities
↳ Think along with launching new concepts/customer propositions ↳ Spotting trends and opportunities ↳ Set up tests and experiments ↳ Prepare marketing plans ↳ Analyze results of these tests and experiments ↳ Advise on follow-up on concepts