Julie Vasseur

About

Experience

• Foot Locker EMEA (2 yrs 9 mos)
  • E-commerce Personalization manager
    May 2026 - Present · 3 mos

    Personalization & A/B testing for EMEA

  • E-commerce manager
    Nov 2023 - Apr 2026 · 2 yrs 6 mos

    E-commerce manager France & Germany

• E-commerce Experience - Dyson.fr at Dyson France
  Sep 2021 - Aug 2023 · 2 yrs

  • SEO : — Audit of non-branded rankings and performance — Weekly check of SEO hygiene — Always-on: recommendations & optimisations — URL Restructure for Dyson.fr (webshop, newsroom) — Organisation of SEO tender with 5 French Agencies • Customer journey — Daily health checks and fixes — 404s monitoring • Site Search • Campaigns : — Heatwave — Refurbished launches and journey creation • Business activations : — In charge of some seasonal or digital marketing campaigns (Black Friday, Summer Sales...) for Dyson.fr. — Working with trade, supply, creatives and marketing teams to plan and execute activations on Dyson.fr. • NPDs launches — New EC range (TP7A, PH3A, HP7A), Gen5detect

• SEO consultant at Keyade
  Oct 2019 - Sep 2021 · 2 yrs

  Management of SEO projects for a portfolio of customers: - Maison Alaïa - Transavia - Tempur - Royal Canin - Fête Impériale etc Semantic, technical and netlinking audits Drawing up recommendations and monitoring their implementation Writing of optimized web content Monthly reporting

• E-reputation consultant at iProtego : Agence e-réputation
  Nov 2018 - Oct 2019 · 1 yr

  E-reputation management (especially Google SERP) of a clients portfolio