New York, New York, United States
I’m currently an Account Coordinator at PopLife, where I support the execution of brand activations and live experiences that connect brands with audiences in meaningful ways. I’m drawn to the intersection of brand storytelling, live experiences, and human connection—where ideas come to life through events, partnerships, and thoughtful execution. I enjoy working in collaborative environments and bring a strong ability to stay organized across multiple priorities while contributing to high-quality, detail-oriented work. My experience across PR, social, and marketing has shaped how I approach brand building—blending creativity with execution and an understanding of how audiences engage across channels. I’m especially energized by hands-on roles, whether supporting client relationships, coordinating teams, or being on the ground helping bring experiences to life.
Working across consumer-focused experiential marketing campaigns, live events, and cultural activations for leading brands, I support client coordination and day-to-day account management across multiple accounts while assisting in the planning and execution of immersive brand experiences. I collaborate with internal teams and external partners to ensure seamless campaign delivery, contribute to event logistics and timelines, and support on-the-ground execution to bring each activation to life. Client: Jose Cuervo
Support resident engagement initiatives by assisting in the development and execution of on-site events from concept through promotion. Contribute to event themes, key messaging, email communications, and promotional materials to enhance resident experience and brand consistency. Assist with corporate social media and PR initiatives in collaboration with internal teams and external partners.
Develop and structure nano-influencer lists by market, focusing on regional alignment and brand fit. Evaluate engagement metrics and support influencer outreach strategy.
As an Account Coordinator at Autumn Communications, I support a wide range of lifestyle and consumer clients by drafting press materials such as media alerts, pitches, and client communications; creating and maintaining media and influencer lists; and tracking press coverage. I also coordinate day-to-day client communication, assist with weekly and monthly reporting, and monitor industry trends to uncover proactive media opportunities. This role allows me to combine strategic thinking with creativity, and I'm excited to continue growing in the fast-paced world of public relations. Client roster: Cutwater, Catalina Crunch, Hello Bello, Hiyo, Hyland’s Naturals, Vita Coco
During my internship as a Lifestyle Intern at Alison Brod Marketing and Communications, I gained hands-on experience in the fast-paced world of lifestyle PR and marketing. My primary responsibilities included analyzing social media trends using tools like Traackr, CreatorIQ, Muckrack, and Cision to optimize engagement strategies, which helped the team stay ahead of the curve in an ever-evolving digital landscape. I also contributed to the creation of targeted media lists, enhancing our efforts in both earned and paid media, which drove impactful results for our clients. Additionally, I was responsible for packaging and shipping influencer boxes, ensuring that each package aligned with brand goals. Client roster: Aviation Gin, Kraft Heinz (Jetpuffed and Jello)