London Area, United Kingdom
Multilingual professional with experience in strategic communications, PR, brand and talent partnerships, VIP relations, events and retail sales, particularly within the luxury sector in Europe and Singapore. I combine analytical thinking and project management skills with creative communication to craft impactful brand moments enhancing organisations’ reach and customer engagement across international markets.
Led talent relations, collaborations and gifting as well as special projects with VIPs and Childrensalon’s VICs, and supported on seasonal marketing campaigns, commercial and brand partnerships and events, working closely with other departments and 50+ brands and partners to execute cross-functional campaigns from start to finish. Key Responsibilities: • Strategic Partnerships Management: Consulted on and executed marketing initiatives with designer brands (e.g. Chloé, Kenzo Kids, BOSS, Zimmermann, Ralph Lauren), and luxury partners (e.g. Beaverbrook Hotel, The Wedding Edition, Purple Dragon) to enhance positioning and boost sales. • Influencer Marketing Management: Conducted outreach to and coordinated high-performing collaborations ranging from seeding activities to 360 campaigns with high-calibre influencers and talent to drive engagement and conversion. • VIP & VIC Activations and Event Management: Organised events at luxury venues, conceptualising branding, curating the collections displayed and managing guest lists, suppliers and logistics, to cultivate high-value relationships with tastemakers and clients, resulting in the increase of sell-thru and rate of sale for the brands presented. • Performance Analytics: Developed and collated reporting frameworks tracking PR, marketing and sales KPIs, presenting insights to senior internal teams and external partners through regular reviews and campaign analyses. • Financial Oversight: Secured marketing investments from brands and managed Comms & Partnerships budgets, purchase orders, invoices and cost centre operations.
CEMS Business Project: Customer Service Platform 5S Implementation for Workshop and Administration A 13-week commitment to support Richemont’s regional efforts on the 5S Implementation for Workshop & Administration at the Singapore Customer Service (CS) Platform, the largest CS Platform in South Asia. The student team collaborated closely with the Richemont management team, led by the CS Director and Technical Manager, and technicians to collect and analyse data in order to provide recommendations for the implementation of 5S and change management across Richemont's customer service and repair teams. The team successfully delivered the aim of the business project: to have the 5S system effectively implemented in the dismantling, polishing and cleaning stations together with the jewellery workshop and one watch repair station and to have a task force of around four people to be in charge of the roll out when the students left the project, resulting in a clean, safe, and organised environment for Richemont’s CS platform.