Seattle, Washington, United States
Committed to maximizing efficiency and budget, community reach and enhancing the event attendee experience through marketing and communication expertise, exceptionally detailed project management and customer-focused event planning with passionate energy. Experienced, self-starter adding value to organizations through execution of high-impact traditional and digital marketing event strategies. Focused on meticulous planning with a proven ability to meet deadlines, utilizing strong leadership skills with rapid assessment of event needs with innovative solutions. Quick rapport building with colleagues and vendors, and excellence in establishing high trust relationships with interpersonal skills and the ability to collaborate harmoniously with diverse groups. Key Skills: Strategic Trade Show Planning Event Logistics – In Person and Digital International Experience 1st and 3rd Party Events Budget Management MS Office, CRM Software Event Marketing and Communications
Fund, support and govern global AWS partner enablement events within the AWS Partner Organization (APO).
Key responsibilities involve planning, executing, and overseeing event marketing strategies that align with the organization's goals and contribute to its growth and success. • Strategy, Planning and Execution: develop and execute comprehensive strategies that align with the overall marketing and business objectives + define event goals, messaging, and KPIs + oversee all planning, from concept to execution, with teams up to 100 people on-site, ensuring timelines, budgets, and quality standards are met. • Budget: responsible for budgets up to $2 million per event, ensuring cost-effective strategies while delivering high-quality events + expense tracking, vendor negotiation, and efficient resource allocation. • Leadership and Collaboration: mentor an intern + foster collaboration with cross-functional teams, including sales, product marketing, & marketing, to align event strategies with broader business goals. • Campaign Integration: integrate event marketing into broader campaigns to maximize reach and impact + coordinate with digital/content marketing, and social media to promote events. • Brand Management: ensure events maintain consistent branding and messaging in alignment with brand guidelines and values + create and maintain a strong brand presence at events. • Data Analysis/Reporting: collect/analyze event performance data, feedback, and ROI + use insights to make data-driven decisions, optimize strategies, and report to leadership. • Post-Event: conduct postmortems to assess successes and areas for improvement + use feedback to refine future event marketing strategies. • Stakeholder Communication: effectively and efficiently communicate event plans, progress, and outcomes to internal & external stakeholders + collaborate with leadership on event-related initiatives. • Major events include: RSA Conference, Black Hat USA, Gartner IT Symposium/Xpo, KubeCon North America, Zscaler Zenith Live, Mandiant mWISE and more
Front line support for customer/prospect/partner events including strategy, coordination and management to increase brand awareness, develop and advance the company’s sales pipeline, and educate and empower attendees on our solutions. • Track outcomes including KPI’s around engagement and ROI, reporting progress and key insights using Salesforce and Tableau, and leveraging that data to adjust strategy when needed • Rally a wide variety of cross-functional resources to contribute to the team effort, unify key stakeholders, and partner with field marketing • Proactively manage budgets/forecast, revenue strategy, PO’s, accounts receivable, and reconciliation • Develop and execute integrated marketing campaigns to drive maximum awareness and engagement • Research and present new event opportunities, and stay up to date on trends and best practices • Lead vendor selection process, including RFP’s, contract negotiation and execution • Major events include: RSA Conference, Black Hat USA, Europe and Asia, AWS re:Inforce and AWS re:Invent, Microsoft Ignite, VMWare Explore, Infosecurity Europe, AnsibleFest, MWC and more
Business Manager for the Aurora HR Project. (Skill Up for Microsoft) Includes global support for a team of 60+ core and 250+ extended core team members, including workshop/event planning, calendar management, logistics, and Business projects as needed.
Microsoft E&O client support, executing industry events strategy for FY17 Q4. • Collaborate with recruiters on event development and content/overall event strategy • Events include: HOLA IMPACT 2017 (FTE career development conference), CHI 2017 Conference, IEEE Conference, and community building events including: TechRoots, AI&R Networking and Codess • Responsible for pre-planning meetings, event execution, attendee experience, post-event feedback and reporting, and stakeholder (business leaders and recruiting partner) communication • Global Talent Acquisition event community ambassador to share best practices and successes • Logistics includes vendor management, PO process, AMEX meeting cards, budget tracking, sourcing venues, booth scheduling, catering and menu selection, swag, know before you go calls, invitation creation using SplashThat, and attendee and business support