Helsinki, Uusimaa, Finland
M.Sc (Econ & BA) | Social Creative @Dagmar | Spokesperson | Entrepreneur | Gen Z insights Some say, “You never know what Julia will come up with next.” They’re right, but I’d add that whatever it is, it usually makes an impact on both hearts and numbers. 😆 I’m someone who’s always dreaming bigger while staying true to what matters most to me: authenticity, warmth, and a spark of unpredictability. From Kallio Acting High School to the University of Economics, I’ve learned to balance emotion with logic — to be both analytical and imaginative. As one of my mentors once said, “Julia’s ability to lead and be led is fascinating.” That’s the energy I bring into every project; visionary, collaborative, and future-focused.My dream is to drive insight, creativity, and intellectual growth within organizations while fostering the next generation of talent. I love connecting with new people, so yes please click the Connect button or reach out via [email protected] 🩷
• Received the “Bravest” award by employee vote, selected from 200+ colleagues • Delivered insights, training and consultation for multiple European markets on generation Z, social, community, PR, and influencer marketing • Led creative processess from strategic insights to concept creation to production for brands across FMCG, beverage, retail, finance, and energy. Participated in media strategy and planning as part of the team. • Localized global campaigns as Publicis Media’s influencer marketing liaison, working often with Swedish clients or partners. • Drove sales: client portfolio purchases +276 % in FY24–25 vs. prior year • Participated in recrutions. Onboarded and coached new hires. • Planned & executed student marketing on social media and the Frank App; hosted company visits for students
• Created social media & influencer marketing strategies & concepts according to business objectives • Ran influencer campaigns across social, native articles, ecommerce, and PR. Campaigns included budgeting, media planning, ’social first’ concept creation, influencer mapping, price negotiations, briefing, content production, tracking & reporting. • Worked for clients within the following fields: FMCG, shopping centers, energy, insurance & finance. • Trained new employees, internal & external stakeholders on influencer marketing, social media and gen Z as consumers.
• Led influencer campaigns from annual planning to campaign reporting • Created social media playbooks for brands • Built social media communities for brands through content creation & interaction within the comment sections, inboxes etc. • Bought social media advertising on Meta Ad’s Manager • Educated internal and external stakeholders about influencer marketing.
• Produced high‑converting eCommerce, CRM, and social content; ran consumer events/samplings; supported ambassador activations and shoots • Created and managed social media 365 day planner • Made sure advertising avtivations were aligned with Category and Sales operations • Supported warehouse operations when needed.
• Delivered superior customer service and in-store beverage marketing, and gained firsthand experience localizing a U.S. brand for Finland • Received Barista Certificate from Starbucks • Consistently performed under pressure • Worked on retail at Sello K-Citymarket for five months during Covid pandemic (the coffee store was closed).
• Helped during the Christmas sales. • Gained experience on all tasks a clothing store can provide: customer service, accounting, unloading and putting clothes on display etc.