Greater Philadelphia
Highly motivated, creative, and results-oriented professional with a wide range of expertise in project management, marketing communications, channel marketing strategy and execution, management, events and creative design. Recognized for leadership, flexibility, and collaboration. Known for thriving in dynamic and high-pressure environments.
Strategic project management focused on driving operational impact and revenue growth through implementation and execution of company-wide, cross-functional initiatives and programs.
Develop and execute marketing strategy for Ricoh’s strategic, enterprise and targeted (SET) direct sales organization. Deploy software, solutions and services portfolio. Launch and manage marketing programs, content, and tools with the focus to driving revenue and profitability within current accounts and ZBAs. Drive retention and growth of customer-base through execution and support of campaigns and events, account-based marketing, deployment of products and services and field activities. • Evaluate sales business plans and sales results to identify gaps and opportunities for marketing programs. • Design and package product and services launch content with product and services marketing teams. Communicate and deliver content to field sales with the focus on market positioning and competitive differentiation. • Support sales channel and marketing activities for three targeted industry segments: Financial Services, Insurance and Energy. Develop and maintain messaging with industry trends, focus areas, market differentiators. Create and manage marketing tools and continuing education programs to enhance sales business acumen and accelerate account-base activities. • Create account-specific flyers, welcome packets with adherence to Ricoh and customer brand standards. • Create and manage account-based marketing campaign strategy for Fortune 1000 companies. • Collaborate with demand generation on tactics for account-based and segment-based marketing campaigns. • Lead and execute content and intranet site migration for Ricoh marketing and sales. • Conduct Voice of Field activities to identify wins, best practices, gaps, challenges and create programs in support of sales performance. • Execute customer-facing events, such as customer councils, grand openings, open houses, and etc. • Manage quarterly Ricoh cross-functional governance board councils with stakeholders from Sales, Marketing, Training, Portfolio Development, Sales Operations, Engineering and Finance.
• Develop communication strategies to align with key marketing initiatives. • Collaborate and deploy sales and marketing strategies focused on sales force and external customers. • Provide strategic insight, creativity and analysis to develop and maintain marketing communication strategies and campaigns to achieve growth objectives. • Collaborate on development of key message positioning to support thought leadership for promotional campaigns, marketing programs and sales tools • Develop and maintain key internal and external marketing communication activities • Develop, manage and implement integrated marketing program activities • Collaborate with cross-functional client-facing teams to develop and implement integrated marketing communications content and deliverables to support business initiatives. • Deploy and support field strategies and programs associated with Managed Document Services
Supporting sales division by successfully executing over 350 corporate events and programs annually from meetings and incentive contests to marketing campaigns, customer- facing hospitality events, and trade shows. Developing and accurately reconciling multi-million dollar budget. Leading and mentoring nationally a team of 4 marketing specialists. ● Collaborate with Creative Services and Business Development groups in creation and execution of marketing collaterals and sales support materials for trade shows, open houses, and lead generation email and direct mail campaigns. ● Collaborate with Field Marketing groups to facilitate product-marketing strategies and product launches. ● Coordinate product and solution demonstrations and execution of logistics for vertical trade shows and product launches. Maintain alliance with software partners for product support and demonstrations. ● Develop, track, and fulfill incentive programs, contests, and recognition plans for sales division. ● Seamlessly coordinate meetings, seminars, trade shows, corporate events, sponsorships, philanthropic and membership events with overall budget of 1M; highest targeted attendance of 600 per internal event and 1000s for trade shows. ● Expert in managing contracts, facilities, schedules, travel, accommodations, AV, RSPVs, and negotiating cost. ● Coordinate logistics for customer VIP programs at Canon U.S.A. Inc. headquarters. ● Align programs to sales and calculate ROI. Manage national event calendar. ● Develop and nurture business relationships with customers, partners, and vendors and work cross-functionally with customer service, sales, inventory, and distribution to support business initiatives. Responsible for consistent communication to sales and across company's divisions. ● Participate in management meetings on strategic marketing initiatives and directives. Provide management key activity and budgetary reports accurately and to timescales.
Planning and coordinating incentive programs, corporate meetings, and customer facing events, such as open houses, trade shows, recognition meetings, kickoffs, regional holiday celebrations, and incentive trips. Contracting venues, selecting menus, arranging for AV needs. Coordinating hotel and travel accommodations, distributing invitations and promotional materials. Creating marketing materials for events as well as display materials for the recognition wall. Tracking revenue for sales recognition programs. ● Successfully implement events under tight deadlines and at or under allocated budget to drive sales. ● Develop and maintain marketing collateral for events and marketing campaigns. Design training guides for sales new hire. ● Conduct training sessions and launches for new products and services to the sales organization.
Fulfill client needs by enhancing product content through visually appealing layouts and text effects by means of desktop-publishing applications. ● Edit and enhance layout of pamphlets, flyers, brochures, user guides, and posters in foreign languages to meet client's publishing standards. Reproduce art for print publications in compliance with client's print processes and criteria.
Provide support to business developers, management, and overall business growth by coordinating implementation processes, managing customer accounts, developing presentations, and executing training programs for clients. ● Coordinate and direct implementation activities. ● Conduct training sessions and presentations.