United Arab Emirates
Marketing Director | 30 Years’ Experience | Driving Commercial Growth in Real Estate, Leisure, Retail & Lifestyle I am a commercially minded marketing leader with three decades of experience driving growth, brand impact, and customer engagement across real estate, leisure, retail, sports, and entertainment sectors. Currently, I serve as Marketing Director at Modon, overseeing a diverse portfolio of assets from high-profile sports venues and lifestyle destinations to residential communities and corporate real estate. Notably, I led the successful launch of Modon’s first-ever master-planned community in Abu Dhabi. Alongside my corporate role, I manage the marketing strategy of SilberArrows, an SME in the UAE market, where I bring a hands-on, entrepreneurial approach to building brand presence and driving business performance. Recognised as an industry expert, I have served on judging panels for the Effie Awards and Dubai’s Top 50 Homes (Prime by BetterHomes). I combine strategic vision with commercial acumen, balancing creativity and data-driven insight to deliver measurable results. My passion lies in building brands, shaping customer experiences, and delivering marketing that not only tells a story but also drives the bottom line.
SilberArrows is an independent Mercedes-Benz Dealership, located in Al Quoz, Dubai. Established to provide a credible alternative to the franchise network, SilberArrows has recruited motivated, skilled and qualified staff to deliver best-in-class customer service as well as expert technical advice. As the co-founder I established the Brand, the Customer Journey and continue to promote the business through Social Media, Outdoor advertising, Radio, PR, and CRM. www.silberarrows.com
Majid Al Futtaim Development is one of the world’s leading destination and lifestyle innovators having designed, developed and delivered 29 shopping malls, 13 hotels, as well as six mixed-use communities – strategically placed at the heart of 15 cities. With $17.2 Bn in assets and 400 employees, Majid Al Futtaim Development concentrates on award winning assets and an exceptional customer experience. I used to head up the marketing function primarily focused on the prestigious development of Tilal Al Ghaf in Dubai, along with one of the first freehold developments in Sharjah, Al Zahia. Furthermore, MAF Developments have Al Mouj in Muscat, Waterfront City in Lebanon and with further expansion plans to be announced.
Following the integration of Meraas into Dubai Holding, I have been assigned the task to head up the Marketing Department to launch a wide spectrum of residential real estate across an enviable range of locations from Port De La Mer, City Walk to Villanova and Madinat Jumeirah Living. With the real estate portfolios from Meraas and Dubai Properties we have villas, townhouses, apartments, individual plots and industrial locations for development too. Our core role in Marketing is to ensure that we are visible across the various respective target audiences both locally and internationally.
My key responsibilities include: Conceptualize, design and deploy growth-focused marketing & communication strategies to help with revenue generation, customer acquisition, customer retention and relationship management, brand and communications Lead a team of four marketing, communications, creative design and digital professionals plus four external agencies Curate and direct all lead generating marketing campaigns (creative and media campaigns) Plan and execute 80+ Events per annum Create leading news stories for Media (PR) and Social Support the continued digital transformation in marketing Support the leasing & community management teams to meet their objectives Brand development & awareness Achievements: The successful introduction of #Neighbourgood – a random acts of kindness programme Ahead of Budget for Lead Generation YTD Improved the Brand Index Score by 3% y-o-y Exceeded target for the ‘Customer Living Experience’ survey by 2.85% y-o-y Managed a brand design overhaul of 12 entities Increased Web Traffic by 130% year on year (Q1 2019 – Q1 2020)