Dubai, United Arab Emirates
A B2B journalist reporting on all things construction, architecture, and design in the Middle East. Journalism, for me, is all about access, being in the room (or on-site, in a hard hat) where things are happening. Whether through exclusive interviews, deep-dive features, or industry events, I love getting to the heart of the conversation. As the host of the Middle East’s biggest construction podcast, I get to sit down with top executives, innovators, and decision-makers, asking the questions that really matter. With a growing network of industry leaders and a knack for telling stories that resonate, I’m always looking for the next big scoop—or at least a good reason to step onto a construction site. Feel free to connect with me for exclusive content for Construction Week Middle East.
- Leading the editorial strategy and content direction across print, digital, and events. - Overseeing a team of writers and editors covering construction, architecture, and design across the GCC. - Conducting high-profile interviews and producing in-depth features on industry leaders, major projects, and market trends.
- Responsible for driving the magazine’s content strategy across the Middle East and Saudi Arabia. - Oversees high-quality content creation, leading the editorial team in producing exclusive interviews and in-depth features that highlight industry leaders and trends. - Leads brand photo shoots, coordinating with high-profile figures in the construction industry to create engaging, impactful visuals for the audience. - Serves as the host of Construction Voices, Dubai’s leading construction podcast, conducting insightful conversations with key industry players. Also acts as MC at major industry conferences.
- Leading the strategy and execution of digital, event, and print content for Construction Week Middle East and Construction Week Saudi. - Driving industry insights, audience engagement, and thought leadership across multiple platforms.
Currently heading digital content for Construction Week Middle East as the brand’s reporter. - Conducts site visits, expert interviews, podcasts, and other multimedia reporting. - Contributes special features and exclusive stories for the brands’ two magazines, CW Middle East and CW Saudi.
- Worked as an integral part of the Beauty Binge team pre and post-launch; this included managing the business' social media pages like Instagram, TikTok, Pinterest, Facebook, and LinkedIn - Content Creator and Designer: In charge of creating content for the business using Canva and Adobe Illustrator. - Professionally experienced with Adobe Premiere Pro; was the main video editor for the founder's personal YouTube channel as well as the business' IGTV. - Edited all original photographs using Adobe Lightroom. - Blog Writer: Main writer and editor for all the written content of the business including their website blogs and LinkedIn articles. Oversaw captions, product descriptions, and press releases for the business alongside CEO. - SEO: Worked on the back-end of the brand's website including optimizing products, pages, and blogs to appear higher on Google searches. - Conducted regular research on how to improve the website's searchability. - Has basic knowledge of SEO; using the help of Yoast.
- Worked as a core member of the editorial teams in charge of creating online content for Ahlan!, Cosmopolitan Middle East, and Grazia ME. - Engaged with Ahlan! and Cosmopolitan ME's 190k followers on Instagram and Twitter pages by designing and managing posts that promote stories from the online magazine. - Attended a press conference for the opening of Abu Dhabi's Qasr Al Hosn, a notable art and cultural museum on behalf of the brands, while maintaining a professional demeanor.
- Worked as an assistant editor for multiple magazines such as World Traveller and Better Living magazine, as well as luxury magazine AIR. - Oversaw photoshoots with the graphic design team for editorial pages in Better Living magazine and gave constructive criticism when needed. - Used effective communication skills to contact multiple PR companies for their cooperation to include their products in the cover shoots.