Munich, Bavaria, Germany
𝟮𝟬+ 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗦𝗮𝗹𝗲𝘀 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 With over two decades of experience in Channel Sales, I have built and scaled high-performing partner ecosystems - while also leading cross-regional teams of up to 35 people. My focus: 🔹 Strategic thinking paired with hands-on leadership 🔹 Sustainable growth through trust-based partnerships 🔹 Talent empowerment and cross-border collaboration 🔹 Delivering results in complex, fast-paced environments 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗰𝗿𝗼𝘀𝘀 𝗘𝗠𝗘𝗔 𝗖𝗲𝗻𝘁𝗿𝗮𝗹 In my current role, I manage strategic partnerships - including leading SIs and Cloud Resellers - to drive joint growth and customer success across EMEA Central. My focus: ✅ Scalable engagement ✅ Joint pipeline ✅ Strong cross-functional collaboration that deliver exceptional value and measurable impact. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀-𝗢𝗿𝗶𝗲𝗻𝘁𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗚𝗿𝗼𝘄𝘁𝗵 Recognized for my hunter mindset and results-driven approach, I target high-value opportunities that align with Salesforce’s priorities. My focus: 💡 Deep-rooted relationships 📈 Unlocking partner potential 🏆 Mutual growth & long-term success. 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 & 𝗜𝗺𝗽𝗮𝗰𝘁 My dynamic energy, communication skills and commitment to excellence drive my mission to build impactful partnerships. My efforts have earned me multiple awards from 🏆 𝗜𝗧-𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 and 🏆𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 (formerly ICT Channel) for outstanding channel performance. 𝗕𝗿𝗼𝗮𝗱 𝗦𝗸𝗶𝗹𝗹𝘀𝗲𝘁 & 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Beyond my role, I bring a unique blend of skills and certifications, including: 📌 Diploma in Business Information Systems 📌 Certified Business Trainer, Coach & Change Management Consultant (CBTCCMC) 📌 Certified Breath Coach 📌 Co-author on emotional intelligence I am passionate about unlocking potential and inspiring growth - in businesses, individuals and teams alike. 𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿!
I operate in an expanded role within the EMEA Central Alliances & Channels organization, with E2E accountability for strategic partner performance across System Integrators (SIs) and Cloud Resellers. My mandate is to stabilize, refocus and scale partner execution in alignment with regional GTM priorities, ensuring measurable business impact through disciplined governance, joint planning and strong cross-functional alignment. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁 & 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 • >200% Partner Lead Pipe Gen target achievement, returning partner patch to a sustained positive growth trajectory • Established organizational leadership in Sell-Through & Indirect Sales, serving as a central reference point for partner execution & GTM models • Launched and scaled the 𝘔𝘪𝘥𝘮𝘢𝘳𝘬𝘦𝘵 𝘐𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦 with Deutsche Telekom, based on pre-packaged, scalable solution bundles to accelerate digitalization of the German Mittelstand • Recognized as 𝘊𝘩𝘢𝘯𝘯𝘦𝘭 𝘊𝘩𝘢𝘮𝘱𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘠𝘦𝘢𝘳 2025 (Software) by connect professional, reflecting impact within the German channel / partner ecosystem 𝗦𝗰𝗼𝗽𝗲 & 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 • Strategic Partner Leadership: Own and lead high-impact strategic partnerships, incl. Deutsche Telekom, covering joint business planning, QBRs, performance management and enablement to drive Pipe Gen & ACV / NNAOV growth • Cross-Functional Execution: Drive alignment with Direct Sales team, GTM, Marketing and Product leadership • Ecosystem Representation & Advocacy: Represent EMEA Central partner ecosystem internally, balancing short-term performance delivery with long-term strategic positioning across SI & Cloud Reseller models 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Operate as a trusted advisor and internal ambassador for Salesforce’s partner ecosystem, focused on clarity, accountability and sustainable joint success.
In this role, my focus was on accelerating revenue and market impact through Salesforce’s 𝗶𝗻𝗱𝗶𝗿𝗲𝗰𝘁 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝗺𝗼𝗱𝗲𝗹 in Germany and Austria. • 𝗟𝗲𝗱 𝗮𝗹𝗹 𝗶𝗻𝗱𝗶𝗿𝗲𝗰𝘁 𝗿𝗼𝘂𝘁𝗲𝘀 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝗻 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 & 𝗔𝘂𝘀𝘁𝗿𝗶𝗮, overseeing Cloud Resellers, Fulfillment Resellers, and OSPs to drive revenue growth and market expansion • 𝗦𝗲𝗿𝘃𝗲𝗱 𝗮𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗹𝗲𝗮𝗱 for Deutsche Telekom and other resellers • 𝗘𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 to strengthen key partnerships and position the indirect channel as a growth engine • 𝗕𝘂𝗶𝗹𝘁 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲𝗱 𝘁𝗵𝗲 𝗖𝗹𝗼𝘂𝗱 𝗥𝗲𝘀𝗲𝗹𝗹𝗲𝗿 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺, driving joint sales, collaboration and new market access • 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗲𝗱 𝗮𝗻𝗱 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝗱 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 aligned with Salesforce’s strategic priorities • 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: recruitment, competency assessment, KPI tracking, incentives and QBRs • 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 in close collaboration with Sales, Marketing and Business Development
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗠𝘂𝗹𝘁𝗶𝘁𝗮𝘀𝗸𝗶𝗻𝗴: Orchestrating the daily operations of a high-energy family, ensuring seamless coordination of schedules, logistics and priorities while fostering a thriving environment. • 𝗧𝗮𝗹𝗲𝗻𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Providing continuous coaching and mentorship to shape independent, emotionally intelligent and resilient future leaders. • 𝗖𝗿𝗶𝘀𝗶𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗖𝗼𝗻𝗳𝗹𝗶𝗰𝘁 𝗥𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Navigating unexpected challenges with agility, resolving conflicts and maintaining harmony in high-stakes, fast-paced situations. • 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗕𝘂𝗱𝗴𝗲𝘁𝗶𝗻𝗴: Managing resources with precision, optimizing budgets and instilling financial literacy in the next generation. • 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Building strong, meaningful relationships with key stakeholders, ensuring long-term well-being and success.
• 𝗦𝗽𝗲𝗮𝗿𝗵𝗲𝗮𝗱𝗲𝗱 𝘁𝗵𝗲 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗶𝗻𝗱𝗶𝗿𝗲𝗰𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺, aligning efforts with AvePoint’s global channel strategy to drive regional growth • 𝗟𝗲𝗱 𝘁𝗵𝗲 𝗲𝗻𝘁𝗿𝘆 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗺𝗮𝗿𝗸𝗲𝘁, working closely with the SEMEA team to establish a solid foundation for long-term success • 𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴, empowering partners with the knowledge and skills needed to excel in AvePoint’s solutions • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗜𝗯𝗲𝗿𝗶𝗮𝗻 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺 to generate high-quality leads and accelerate growth in the region, demonstrating a strong leadership role in market development 𝗥𝗲𝘀𝘂𝗹𝘁𝗲𝗱 𝗶𝗻: • Identified and recruited 150+ Microsoft partners specialized in managed services
• 𝗟𝗲𝗱 𝘁𝗵𝗲 𝗗𝗔𝗖𝗛 𝗶𝗻𝗱𝗶𝗿𝗲𝗰𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 across 4 global and pan-European distributors, managing their transacting partners on and off cloud marketplaces • 𝗥𝗲𝗳𝗶𝗻𝗲𝗱 𝗮𝗻𝗱 𝗲𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗔𝘃𝗲𝗣𝗼𝗶𝗻𝘁’𝘀 𝗹𝗼𝗰𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, strengthening the partner program with a focus on MSPs and distributors • 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀, driving growth and ecosystem expansion • 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 and 𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝗳𝗳𝗼𝗿𝘁𝘀, elevating AvePoint’s market presence 𝗥𝗲𝘀𝘂𝗹𝘁𝗲𝗱 𝗶𝗻: • 150% YoY revenue growth - Established DACH distribution as a key EMEA revenue driver • Exceeded targets - +25% avg. overachievement • 400+ active partners - Expanded and strengthened the partner ecosystem • #1 Distribution Business Manager EMEA (FY22) - Top performer among four peers • Award-winning - Recognized by IT-BUSINESS & connect professional (formerly ICT Channel) for channel excellencechannel excellence
Acting as a strategic advisor, I provided long-term direction and scope for a new Hyperautomation business unit at Ingram Micro Germany. According to Gartner, Hyperautomation deals with the application of advanced technologies, incl. artificial intelligence (AI) and machine learning (ML), to increasingly automate processes and augment humans. With Hyperautomation, we entered a new market with the incredible opportunity to have a real impact on how businesses will run in the future. The business segment was established and developed under my leadership. The main pillars of my strategy were: Educated people, (digital) services and leading technology. 𝐓𝐞𝐚𝐦 𝐬𝐢𝐳𝐞: was under development 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐥𝐢𝐧𝐞: Exec Director Cloud, Security & Software / German Board of Management 𝐏𝐫𝐢𝐦𝐚𝐫𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝: • Built success plans aligned around strategic objectives for system integrators and IT consultants to achieve significant business outcomes • Identified and acquired strategic partnerships (portfolio management, service delivery) 𝐊𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • On-boarded UiPath, a leader int the 2021 Gartner Magic Quadrant and a Forrester Wave Leader for Robotic Process Automation, as the first vendor of Hyperautomation portfolio
Promoted to lead corporate strategic and organizational development projects for Ingram Micro Germany focusing on cyber security & virtualization. 𝐓𝐞𝐚𝐦 𝐬𝐢𝐳𝐞: Project matrixes with up to 30 representatives (authorized to issue directives) 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐥𝐢𝐧𝐞: Country Chief Executive Germany / Exec Director Software & Cloud 𝐏𝐫𝐢𝐦𝐚𝐫𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝: • Developing and implementing Cyber Security direction and scope over the long term • Identifying and acquiring (new) strategic partnerships (portfolio management) • Concepting market launch campaign(s) and controlling execution • Involving managers, and security team leaders to break down the overall strategy into more manageable objectives and targets 𝐊𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Implemented the corporate Cyber Security strategy for Ingram Micro Germany
Promoted to senior management level to lead the Microsoft and VMware Business Unit - the strategic core of the Software & Cloud division in Germany. In this role, I managed a high-performing, cross-regional team of 35 employees, incl. 2 managers, and held full P&L responsibility for a revenue stream exceeding €170m. I focused on transforming while performing, driving business transformation to accelerate cloud adoption and scale our ecosystem via the Ingram Micro Cloud Marketplace across all channel segments. 𝐏𝐫𝐢𝐦𝐚𝐫𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝: • Developing and implementing the business transformation, GTM and CSP First strategy for cloud channel partners focusing on Ingram Micro’s Cloud Marketplace • Implementing strategic sales initiatives, including cloud partner acquisition and enablement, platform adoption and channel program evolution • Developing strategy, business plans and profit targets • Implementing tools and platforms to deliver excellent service to customers • Developing high level social and professional relationships with vendors and resellers 𝐊𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: • Established a successful value-added strategy through service and quality initiatives • Increased Microsoft traditional cloud sales turnover by 230% within one year • Improved partner management through KPI structure
At ARS, I established the marketing department from scratch, implementing a long-term strategy with integrated marketing and sales campaigns, including end-customer events. Collaborating with executive management, I developed concepts for market penetration, customer service, and business development, focusing on IBM software, hardware, and ARS training and consulting services.