Berlin Metropolitan Area
Built a customized agency network combining brand strategy, business ethics, and organizational development - Co-created bespoke project teams through a broad network of senior freelance experts - Integrated business ethics and organizational development into strategic consulting - Advised clients on brand, leadership, and transformation
Helped building a sustainability-focused strategy consultancy - Developed the consultancy's brand identity and positioning - Established a new festival brand and led activation strategy - Led and expanded strategic client relationships
- Revitalized the B2C brand through a new strategy and visual identity
Helped transform the global HERE brand during a period of strategic repositioning - Defined the corporate positioning, brand narrative, and values - Led the development of a new global brand design system together with product design - Established global brand governance through scalable tools, guidelines, and processes - Built a cross-functional agency operating model across the organization
Supported the strategic development of one of Germany's leading agency groups - Developed holding and growth strategies across the agency portfolio - Advised leadership on organizational transformation and restructuring - Coordinated cross-functional change initiatives - Supported M&A strategy and integration activities
Built an independent consulting business focused on brand strategy - Acquired and led strategic consulting engagements - Built a network of creative and strategic collaborators