Juliana Martins

Corporate Mental Health Strategist | Global Talent Development Manager | Member: Brazilian Society for Neuroscience & Behavior (USP) | Master’s Student and Researcher in Human Development Sciences, Mackenzie

São Paulo, São Paulo, Brazil

About

Building the bridge between science and organizational transformation.Global Talent Development Manager at Kuehne+Nagel and Master's student in Human Development Sciences, I operate at the intersection of neurobiology, mental health, and organizational development, investigating scientifically the phenomena I experience daily in the corporate world. With 20+ years in Human & Organizational Development, I've witnessed how organizations thrive when they honor both performance and human wellbeing. Throughout my career, I developed a corporate mental health program recognized as a national benchmark by Harvard Business Review (2019), where I was invited to speak at the Harvard Business Review Summit. This expertise led me to found Instituto Life Fullness®, a center of excellence in corporate mental health that has impacted over 1,200 professionals across major organizations through evidence-based programs and interventions. My interdisciplinary background spans Clinical Psychoanalysis, Neuroscience & Behavior, Mental Health, Positive Psychology (Harvard Medical School), and Organizational Happiness an arsenal I apply daily in the corporate world while producing rigorous scientific knowledge. As a member of the Brazilian Society for Neuroscience and Behavior (USP) and a researcher in training, I'm committed to building evidence-based knowledge that transforms how organizations understand human development and mental health at work. I share insights through my newsletter "Brain, Culture & Performance" (3,400+ subscribers on LinkedIn), translating neuroscience into practical organizational applications. Let's connect if you're interested in science-backed approaches to organizational development and workplace mental health.

Experience

  • Kuehne+Nagel (5 yrs 5 mos)
    • Global Senior Talent Development Manager
      Feb 2026 - Present · 6 mos

      As part of Kuehne+Nagel’s Global Talent Development Center of Excellence, I aim to empower a future-ready workforce through global talent development, while driving impactful initiatives tailored to Brazil’s unique opportunities and challenges.

    • National Head of Human & Organizational Development
      May 2025 - Feb 2026 · 10 mos

      As the National Head of Human and Organizational Development at Kuehne+Nagel Brazil, I lead the national Training & Development strategy for all employee groups — operational, administrative, and leadership. I am responsible for designing and implementing learning paths, development programs, leadership initiatives, performance management, succession planning, and culture-building actions. I oversee the end-to-end onboarding strategy, ensuring a consistent, engaging, and business-aligned experience for every new employee. I also lead the national agenda for engagement, diversity & inclusion, mental health, and internal communications, ensuring alignment, impact, and cultural consistency across all sites. I am responsible for the full employee climate survey strategy, including pre-survey activation, execution, results analysis, and the co-creation of action plans with HRBPs. I translate data and organizational diagnostics into strategic insights that shape the People & Organizational Development roadmap. As a strategic partner to senior leadership, I integrate human development, organizational culture, and performance to strengthen capabilities, drive results, and build psychologically safe, high-performance environments.

    • SR. HR Manager (Business Partner & National Learning & Development Head)
      Sep 2024 - May 2025 · 9 mos

      As HR Business Partner for Sea Logistics — the most prominent and high-performing business unit at Kuehne+Nagel Brazil — and for the national Sales division, I act as a strategic advisor to the business, leading initiatives that elevate engagement, motivation, and team performance. My role is centered on aligning people strategies with organizational goals, enhancing productivity and delivering sustainable results through purpose-driven leadership. Key responsibilities and contributions include: Performance & Succession Planning: Managing performance cycles and succession pipelines to ensure business continuity and talent alignment with short, medium, and long-term strategies. Leadership Coaching: Supporting the development of transformational leaders through coaching focused on emotional intelligence, influence, and strategic thinking. Team Building & Cultural Alignment: Facilitating team development sessions that strengthen cohesion, collaboration, and cultural integration across business units. Organizational Climate & Culture: Driving action plans based on climate surveys (e.g., GPTW and Glint), reinforcing a culture of engagement and accountability. Change Management: Leading change initiatives to support successful transitions, mitigate resistance, and build resilience within teams. In parallel, I serve as National Learning & Development Lead, overseeing training strategies for all business segments. Working closely with global stakeholders, I lead initiatives that promote a culture of continuous learning and collective growth. I am committed to transforming the employee experience and maximizing the impact of people on business outcomes — combining strategic vision with a human-centric approach to leadership and development.

  • Researcher (Human Development Sciences) at Universidade Presbiteriana Mackenzie
    Mar 2026 - Present · 5 mos

    • Research investigating the effects of communication technologies on psychological well-being, work experiences, and human interactions in contemporary organizations. • Scientific literature reviews and quantitative research design. • Data collection and analysis using validated psychological assessment instruments, psychometric methodologies, and quantitative data analysis techniques. • Dissemination of scientific knowledge on workplace mental health and human development.

  • Founder at Instituto Life Fullness
    Sep 2024 - Present · 1 yr 11 mos

    Life Fullness Institute is a center of excellence dedicated to building emotionally safe, mentally healthy, and culturally humanized workplaces. We partner with companies to create environments where people can thrive, emotionally, relationally, and professionally, combining neuroscience, organizational psychology, and human-centered strategies. Our integrated programs support organizations in strengthening psychological safety, developing emotionally intelligent leaders, and transforming workplace culture with intention, care, and strategic depth. We offer: • Emotional climate diagnostics and action plans • Mental health and well-being programs • Neuroleadership and behavioral development for leaders • Humanized offboarding and support in transitions • Strategic communication and symbolic rituals • Career mentoring and coaching for high-potential professionals Our mission is to help organizations go beyond performance, cultivating belonging, emotional intelligence, and sustainable success in a world where mental health is non-negotiable.

  • CEVA Logistics (Full-time · 7 yrs 5 mos)
    • Talent Attraction, Retention & Employer Branding Head – Latin America
      May 2020 - Nov 2020 · 7 mos

      I was responsible for leading the talent attraction and retention strategy across all Latin American countries, along with initiatives focused on strengthening the company’s employer brand and market positioning. One of my key achievements was the design and execution of high-volume recruitment strategies for e-commerce operations and new business startups, managing over 250 open positions per week. This work ensured not only operational agility and hiring speed but also preserved quality of hire, cultural fit, and alignment with business goals — all while enhancing the employer brand in a competitive talent market. Key highlights: Led scalable recruitment models to support rapid business growth in dynamic sectors. Balanced volume, speed, and strategic alignment in hiring processes. Developed and executed employer branding campaigns to boost talent attraction and retention. Played a key role in positioning the company as an employer of choice in the region. This experience further deepened my expertise in managing complex regional talent strategies, driving sustainable growth through people, and positioning HR as a strategic partner in business scalability.

    • Sênior Human Resources Head - Latin America | International Experience - Argentina
      Mar 2018 - Apr 2020 · 2 yrs 2 mos

      I led initiatives that enhanced employee well-being while simultaneously optimizing operational costs — aligning people care with financial efficiency. My actions included the implementation of physical and mental health prevention and management strategies, which led to a significant reduction in claims ratios (sinistrality). In parallel, I conducted successful negotiations with health insurance providers, securing favorable contract terms and delivering substantial cost avoidance for the organization. During this period, I also gained regional experience working from Argentina, where I led process optimization and standardization efforts across several Latin American countries. Additionally, I supported the development of HR teams throughout the region, fostering cross-border alignment, capability building, and cultural integration. This experience reinforced my ability to lead sustainable people strategies that generate measurable business results while promoting a healthier, more connected, and efficient workforce across diverse markets.

    • National HR Business Partner Manager - Contract Logistics
      Mar 2015 - Feb 2018 · 3 yrs

      As Regional HR Business Partner, I supported a population of over 2,000 employees across multiple strategic locations, including Greater São Paulo, the interior of São Paulo, Rio de Janeiro, and Southern Minas Gerais. In this role, I acted as a trusted advisor to business leaders, aligning people management practices with organizational goals and ensuring operational excellence through strategic HR support. Key responsibilities and achievements: Strategic Leadership Support: Partnered with business leaders to implement people strategies aligned with business objectives, offering support in critical decisions related to talent, structure, and performance. Performance & Succession Management: Led performance evaluation cycles, identified key talent, and developed succession plans to ensure leadership continuity. Training & Development: Mapped skill gaps and coordinated development programs to foster continuous growth and upskilling. Engagement & Culture: Monitored engagement and climate surveys, translating insights into actionable plans to strengthen organizational culture and improve the employee experience. Labor Relations Management: Supported union negotiations, conflict resolution, and the maintenance of a fair, collaborative work environment. Change Management: Led change initiatives to facilitate organizational transitions with a focus on team engagement and adaptability. People Analytics & KPIs: Tracked key metrics such as turnover, absenteeism, and employee satisfaction, using data to drive informed, impactful HR decisions. This experience enhanced my ability to lead HR in complex, multi-regional environments, balancing strategic alignment with hands-on leadership support.

  • HR Coordinator | International Experience in the U.S. at Penske Logistics
    Feb 2010 - Jul 2013 · 3 yrs 6 mos

    As an HR Generalist, I was responsible for managing key HR functions, including Benefits Administration, Compensation, and Talent Acquisition, supporting organizational goals through integrated and people-centered practices. This role required a balance of analytical, operational, and interpersonal skills, enabling me to manage processes end-to-end while partnering closely with internal stakeholders to ensure alignment with business needs. In 2011, I had the opportunity to gain international work experience in the United States, which expanded my global perspective and enhanced my ability to adapt to diverse business environments and multicultural contexts.