Canada
Led national account strategy for key retail banner, overseeing a multi-category portfolio. Delivered sustained business growth through data-driven planning, joint business planning (JBP), and flawless execution at shelf. Strengthened retailer partnerships by aligning on strategic priorities, optimizing trade spend, and driving innovation to market. Championed cross-functional collaboration with demand planning, customer shopper team, and category teams to deliver operational excellence and exceed sales targets.
Food Service Broker driving growth across national and regional chain accounts through strategic contract negotiations and market expansion initiatives. Built strong relationships with decision-makers, leading to long-term partnerships and revenue gains. Led distributor trainings, executed food shows, and delivered results by staying ahead of industry trends and translating insights into action.
Drove exponential growth across Retail and Food Service by developing new business opportunities with top-tier North American accounts. Spearheaded a key chain partnership that grew 300% in four months, while leading the Ontario broker team to exceed sales targets through strategic training and pipeline management. Built and scaled distributor relationships and aligned cross-functional teams to deliver seamless execution and elevate brand perception. Built and led a marketing team focused on packaging and POS, delivering creative solutions that elevated shelf impact and drove shopper engagement.