Spain
AI-native business operator and growth leader with over 15 years of experience driving growth, monetization and market expansion for technology companies and startups. Currently leading Business Operations, Product, Customer Success and Marketing at Taclia. The role connects strategy with hands-on execution, turning customer needs and business opportunities into scalable processes, product improvements and go-to-market initiatives. AI, automation and vibe coding are central to this work, using AI agents and natural-language development to prototype solutions, automate workflows and accelerate the journey from idea to launch. Key Strengths: Main Skills: Cross-functional Leadership: Aligning Operations, Product, Marketing, Customer Success, Sales and Brand around shared business goals. Business Operations: Building scalable processes, systems and workflows across the organization. Product Strategy & Execution: Translating customer insights and business goals into product priorities and improvements. AI & Vibe Coding: Using AI agents, automation and rapid prototyping to build and test solutions faster. Product-Led Growth: Creating product experiences that improve activation, adoption, retention and conversion. Growth & Monetization: Expertise in acquisition, lifecycle marketing and revenue optimization. Customer Success: Connecting customer feedback, support and product development into one continuous improvement loop. Go-to-Market Strategy: Defining and executing positioning, launches and growth strategies across B2B and B2C models. Career Highlights: ✔ Led the rebranding of Restorando to TheFork across Latin America. ✔ Built AI-native operating and product development workflows at Taclia. ✔ Led product-led growth strategies focused on conversion, adoption and retention. ✔ Scaled SEO, inbound and paid acquisition across SaaS and marketplace businesses. ✔ Experience across CRM, lifecycle marketing, automation and AI-powered customer engagement. ✔ International experience across Europe and Latin America. Focused on building better businesses by combining customer insight, product thinking, operational excellence and AI-powered execution.
A cross-functional role connecting strategy with execution across Operations, Customer Success, Marketing and Product. Responsible for transforming customer needs and business insights into product improvements, efficient processes, automations and go-to-market initiatives. AI, automation and vibe coding are embedded into the role to prototype, build, test and launch faster while maintaining quality, consistency and a strong customer focus. Key Responsibilities: Business Operations: Design and improve internal processes, systems and workflows to support efficient, scalable growth. Product Strategy & Execution: Turn customer feedback and business needs into product priorities, features and measurable improvements. AI-native Product Development: Use AI agents, automation and vibe coding to prototype, build, test and launch solutions faster. Customer Success & Support: Oversee customer experience, solve operational challenges and convert real customer needs into product improvements. Marketing & Go-to-Market: Lead positioning, product marketing, content, acquisition and launch strategies. Cross-functional Leadership: Coordinate Product, Marketing, Customer Success and Operations around shared objectives. Product-Led Growth: Build experiences that help customers understand, adopt and gain value from the product. Quality & Continuous Improvement: Oversee testing, releases and ongoing optimisation across the customer and product experience.
As the CMO at taclia, I am responsible for leading the comprehensive strategy for marketing and customer support, with a special focus on user acquisition, monetization, and maximizing MRR/ARR. I lead cross-functional teams that span growth marketing, product marketing, content creation, and brand management, ensuring perfect alignment with our growth strategy based on Product-Led Growth (PLG). Key Responsibilities: • Acquisition and Monetization Strategy: Develop and execute strategies to attract new users, optimize their journey to convert them into paying customers, and drive MRR and ARR growth. • KPI Management: Monitor and analyze key performance indicators related to user acquisition, conversion rates, MRR, ARR, and other financial and marketing metrics. • Brand Awareness and Social Media Growth: Lead initiatives to increase brand recognition and grow our social media presence, aligning these actions with our brand mission and vision. • Brand Voice and Positioning: Responsible for defining and maintaining taclia’s unique brand voice, ensuring strong and consistent positioning across all customer touchpoints. • Cross-Functional Team Leadership: Manage and lead teams in growth marketing, content & brand, and customer support, ensuring effective collaboration to achieve our shared objectives. • PLG Strategy: Implement and lead the Product-Led Growth strategy, focusing our efforts on delivering a product that sells itself, facilitating the organic expansion of the business.
We create easy tools to make small business better.
Responsible for Kubbo's GTM strategy: - ICP definition - Inbound Strategy: definition of content for organic channels in order to work with dark social and create relevance for our target audience - SEO Strategy: technical improvements to the new website, creation of blog content and resources according to relevant keywords - Paid Strategy: definition of channels and actions focused on profitability - Retention Strategy and CRM - Responsible for Kubbo's rebranding: new brand manual, new website design, as well as changing all the company's internal and external communications - Hiring and interfacing with external agencies: PR, Paid and SEO - Team management: Content Strategist, Designer and Market research - Acquisition plan in conjunction with sales team: support all funnel stages and also the outbound strategy - Organization and creation of processes for improvement among areas (mkt, ops, sales and tech)
Responsável pelo rebranding da marca Freightol (Logo, guideline, nova web, etc) e lançamento do novo modelo de negócio (SaaS) para o setor de logística e transporte. Com Freightol Manager, sistema operativo digital para empresas transitarias, temos a missão de digitalizar e automatizar um setor que está pouco digitalizado. Dentro deste novo modelo de negócio, sou responsável por: - Estratégia de Marketing e Vendas da com foco em Branding e Growth e divididas por canal e ações (conteúdo, PR, eventos, paid marketing e CRM). - Experiência do usuário e interface com a equipe de produto com foco na usabilidade dos nossos produtos - Criação e definição das etapas do funnil de vendas, além da estratégia de Lead Generation e materiais de apoios para a equipe de vendas - Onboarding para novos usuários (manual de usuário, pontos de contato, notificações na plataforma, tutoriais) - Controle e planejamento de budget e KPIs com foco em crescimento.
Responsável por toda a estratégia de comunicação da agência, dos projetos de audiovisual e dos clientes atendidos e captação/planejamento de novos clientes e projetos. - Líder das equipes de conteúdo e social media, design, comercial e planejamento (5 reports diretos); - Alinhamento e criação de processos voltados para os valores e cultura da empresa (programa de recompensa, team building, etc); - Plano estratégico para novos negócios e projetos de audiovisual (metas, captação de clientes, estrutura e plano de marketing); - Estratégia de conteúdo para diferentes canais (Social, YouTube, CRM, Site/Blog); - Atendimento dos principais broadcasters e clientes: ESPN, DAZN, Turner, Oakley, Umbro e LaLiga. - Líder dos projetos internacionais com atletas, marcas e ligas; - Bravo! Reality project owner: negociação com os principais parceiros, definição de estratégia comercial e de comunicação e conteúdo; - Controle de budget anual e acompanhamentomensal de kpis e objetivos.
Responsável pelo rebranding da marca Restorando para Thefork na América Latina, além da estratégia de Conteúdo, CRM e mapeamento de demanda (B2B) para Argentina e Chile. - Estratégia de rebranding Restorando para The Fork (Brasil, Chile, Argentina, México, Uruguai e Colômbia) para todos os canais (CRM, mídia paga, mídia offline, PR, colaboradores, restaurantes e fornecedores); - Migração da base de dados de clientes (B2B e B2C) e de plataforma (Kahuna para Adobe) em todos os mercados: comunicacos de opt-in, transição de marca e programa de benefícios; - Planejamento, migração e execução do programa de benefícios (WOW para Yumms): definição de desconto por país (análise de cada moeda local), equivalência de pontos entre os 2 programas, comunicados de mudança aos clientes; - Mapeamento de mercado (Restaurantes) para a equipe de aquisição de vendas: análise de penetração em cada mercado, definição de prioridades por bairros e por restaurante, materiais de apoio para venda e acompanhamento mensal de turn over; - Planejamento das principais campanhas de marketing (B2B): metas de restaurantes participantes, definição da faixa de desconto e faixa horária disponível para reserva e datas e acompanhamento semanal das metas estabelecidas; - Planejamento e execução das principais campanhas de marketing (B2C): definição e acompanhamento de metas de reserva por campanha, plano de mídia, definição da mensagem, briefing das peças de comunicação. - Curadoria de conteúdo no site e no aplicativo: garantir que todos os restaurantes estivessem classificados nas categorias corretas (tipo de comida, bairro, etc), qualidade das fotos, descrição e menu; - Estratégia de conteúdo voltada para a conversão de reservas: CRM, Social Media, APP e Blog; - Controle de budget semanal e mensal e report de resultados para a equipe de finanças; - Report local para a diretora de marketing e global para a diretora de marketing Europa (reuniões mensais com equipes da Espanha e França).