Huntington Beach, California, United States
With 15+ years of experience, I specialize in global media partnerships, integrated marketing strategy, growth marketing, authentic content and negotiating complex media deals. My background includes leading campaigns for top brands like LinkedIn and Stamps.com, partnering with major media networks and creators to deliver content that resonates and performs. I specialize in building integrated 360° campaigns that blend performance marketing, brand strategy, and creator-led storytelling. With over a decade in podcast advertising, I’ve led campaigns for top brands like Stamps.com and LinkedIn, partnering with the biggest names in audio to create content that resonates and performs. I came to LinkedIn to build its offline marketing engine from the ground up—including podcast, streaming, direct mail, and TV—everything from creative development to measurement. Today, that program spans all business lines and operates at a multi-million-dollar annual budget, driving measurable ROI and brand growth. Currently, I lead a high-impact team at LinkedIn focused on strategic partnerships, paid media, and influencer/creator strategy. I’m passionate about building strong cross-functional relationships and campaigns that are rooted in authenticity and backed by data. I started my career in nonprofit fundraising, where I learned to be scrappy, resourceful, and mission-driven which are skills that continue to shape how I lead and build today. From organizing large-scale galas to launching the first-ever dog surfing competition to raise awareness for an animal center in Rancho Santa Fe, I’ve always believed in the power of creativity and community to drive impact. ✨ My “special sauce”? Creating meaningful campaigns anchored in authentic content, while leveraging data and analytics to build best-in-class brands and drive performance.
I lead global strategic partnerships and content across all lines of business at LinkedIn, working with our largest media partners to develop joint business plans, negotiate high-value deals, and deliver integrated campaigns. My team drives global 360° content integrations and influencer strategies, leveraging deep expertise in podcasts, creators, and cross-platform media to build authentic, high-performing programs
Led Stamps.com and subsidiary companies (ShipStation, Endicia) growth acquisition marketing and strategy across podcast, audio, TV, and digital.
Created go to market strategy for Dell Brazil’s new SMB, Small and mid-market, client acquisition, including competitive analysis, segmentation, market size measurement, and forecasting future growth and trends in the IT sector.
Network for Good is a Startup social enterprise founded by AOL & Yahoo! providing transactional software and services. MBA internship. Developed strategy for webinar series, online marketing strategy, sales funnel strategy for re targeting B2B ad campaign.