Zurich, Zurich, Switzerland
Internationally raised across Beijing, Singapore, Dubai, Seoul, New York, and Zurich, bringing a global perspective shaped by diverse cultures. Interested in the luxury fashion industry, with a focus on how cultural nuance shapes client experience and brand connection. Passionate and eager to pursue opportunities in international environments.
Completed a two-week internship at MCM’s SoHo flagship, supporting client engagement, sales, and in-store operations. Mentored by the Director of CRM and cross-functional leaders, gaining exposure to client development, wholesale, merchandising, and HR. Contributed to client outreach and relationship-building in a high-touch luxury retail environment.
Supported retail, marketing, and e-commerce operations at a global luxury fashion house in Zurich • Developed a Gen-Z digital marketing campaign, focusing on TikTok influencer strategy • Created social media content to increase store visibility and engagement • Assisted with visual merchandising and in-store styling to enhance customer experience • Supported e-commerce operations, including order fulfillment and logistics • Built client engagement skills through sales support and customer interactions