Berlin Metropolitan Area
CRM enthusiast. Experiences in Start-Up Scene, Online Marketing, CRM, Email Marketing, Campaign-Management, Lead Marketing, Finance & Accounting, Market Research
Braze migration Global CRM customer engagement AI solutions and vibe coding
Team lead for Global Outbound Operations - Retention & Engagement
Team lead for Outbound Operations @ Audible EU incl. DE, FR, IT, ES, UK
Winmarket.de / yipiii.com– the leading solution to activate and convert users in a fun and entertaining way. Tasks: SALES:Build up Sales Activities & Contacts PRODUCT MANAGEMENT: Improve the current product BRAND MANAGEMENT: Take care of the website and manage the relaunch to winmarket.com MARKETING & ACCOUNT MANAGEMENT: Create, manage and run campaigns, i.a. for - Amorelie - Bonuscard - Carrera - Kochzauber - LOKIN / Springer - intan / abo-direkt - TUI Suisse - Valmano - Zalando
- E-Mail Marketing: * E-Mail-Automation * Responsive E-Mail & Behavioural sending * Sales-Campaigns * Content-Management * Controlling * User Preference Center - Affiliate Marketing - Cooperations
- Developing and executing of international e-mail campaigns for the subsidiaries in Europe, Australia, North & South America – using Emarsys E3 and Evalanche - Guiding and consulting the countries’ CRM related marketing activities (s. point 1) - Developing global campaigns for lead conversion, reactivation and transaction mailings - Performing extensive A/B-testing campaigns to analyze haracteristics and preferences of customers and leads in various countries - Tracking and benchmarking global competitors - Developing a lead scoring and a model to enlarge customer lifetime values (including churn prevention) - Managing the tracking and reporting of e-mail marketing KPIs - Developed newsletter templates in coordination with design department as well as programming newsletter templates in HTML
Marketing Intelligence Cohort Tracking Online-Marketing E-Mail-Marketing / CRM SEM
- Marketing - Finance & Accounting - Market Research - Vocational Training - Procurement - Training in Communications, Business English, Leadership, Presentation, Team Building