Seattle, Washington, United States
Product leader and builder with 12+ years across finance, strategy, and technology — currently at Amazon building AI-powered products within the global seller marketplace. My AI portfolio includes: an automated business intelligence pipeline replacing manual weekly reporting for a global team using multi-step agentic workflows and prompt engineering; a seller onboarding experience prototype built in Figma and Amazon's agentic coding tools, adopted by UX and engineering into Amazon's Launch Assistant — a live AI product helping sellers launch more successfully; a conversational knowledge assistant enabling natural-language querying of seller growth programs; and an MCP server in development to surface seller intelligence for document generation use cases. In parallel, I established the worldwide success metric for an S-Team goal on new product launches — 10 sales within 30 days of launch — and built the full operating model across 6 global organizations including US, EU, New Selection Product, FBA, and New Seller Success teams. My path to product was intentional. I've always wanted to run a business. I built and sold a startup in Colombia, co-founded two others including a home services marketplace partnered with SENA — Colombia's national vocational training institution. I came to PM because the fastest path to great general management in tech runs through becoming a great builder first. Sundar Pichai started as a PM. Andy Jassy joined Amazon as a product manager. Satya Nadella spent decades moving through product divisions before leading Microsoft to $3 trillion. The pattern is clear. I bring an unusual combination: financial rigor from $100M P&L ownership at Microsoft across LATAM, pricing strategy across 10 countries at TransUnion, and technical fluency with modern agentic tools including Kiro, Cline, and MCP architecture. Targeting Senior PM and S&O roles at companies building technology at scale. Seattle, WA · Open to relocation for the right opportunity
Building at the intersection of product, strategy, and AI within Amazon's global seller marketplace organization. ▸ Built and shipped 4 AI-powered internal products: an automated BI pipeline replacing manual weekly reporting using multi-step agentic workflows and prompt engineering; a seller onboarding experience prototype designed in Figma and built with Amazon's agentic coding tools — adopted by UX and engineering into Amazon's Launch Assistant, a live AI product; a conversational knowledge assistant enabling natural-language querying of seller growth programs; and an MCP server (in progress) surfacing seller intelligence for document generation use cases. ▸ Established 10 sales within 30 days of launch as the worldwide success metric for an S-Team goal on new product launches; built the full operating model including SOP, central reporting, business callouts, and impact assessment mechanisms; currently driving adoption across 6 global organizations including US, EU, New Selection Product, FBA, and New Seller Success teams. ▸ Drive annual operating plan and product vision for senior leadership across global seller growth programs, owning the strategic planning rhythm across a worldwide seller success organization.
Part of Amazon Exports — a team focused on enabling customers worldwide to purchase any product Amazon offers globally, as an early pipeline for future international marketplace expansion. ▸ Developed the economics framework to plan, execute, measure, and optimize a $32M annual promotional strategy for Amazon's international expansion team — including $500K experiments across the Philippines and Peru to validate deal effectiveness and customer lifetime value. ▸ Contributed to the team that launched Amazon Prime in Colombia — supporting localized messaging, payment platform testing, and customer experience design for the market entry.
▸ Developed global pricing and localization strategy for the Minecraft franchise in emerging markets — analyzing customer acquisition, price sensitivity, and revenue implications across LATAM, Southeast Asia, and Africa. ▸ Identified market-specific barriers to adoption and recommended pricing architecture to expand player base in high-growth, price-sensitive markets.
Led commercial strategy and pipeline development for NatuEra's Smart Vending division — targeting enterprise clients across US markets. ▸ Closed the company's first commercial deal for the Smart Vending division. ▸ Built and managed a pipeline of 20+ enterprise prospects; designed and executed full go-to-market sales strategy impacting 2,000+ contacts across channels.
Joined as one of the first 25 employees of a Cronos Group joint venture — built the finance, planning, and operations function from the ground up across a growing organization. ▸ Built the financial model and investor materials supporting multiple financing rounds totaling $5.5M; presented investment cases to board-level stakeholders. ▸ Designed and led the company-wide strategic planning program across 9 business areas — including quarterly review cadence, KPI frameworks, and performance tracking mechanisms. ▸ Developed go-to-market strategy for new product lines and market entry across LATAM. ▸ Implemented investment committee and program management structure to govern strategic execution across the organization.
Built and led TransUnion's LATAM Pricing function from scratch across 10 countries — a zero-to-one mandate with no existing infrastructure, processes, or team. ▸ Created and implemented the LATAM Pricing function covering $26M in revenue — including process design, data standardization, and pricing governance across 10 countries; model subsequently adopted by Asia-Pacific and South Africa as global best practice. ▸ Led Canada pricing strategy for the top 5 customers as acting Pricing Lead for 5 months — managing accounts ranging from $1M–$5M in annual revenue. ▸ Managed and developed a team of 4 direct reports; built career development framework and talent pipeline for the pricing function.