Munich, Bavaria, Germany
Supervision of the creative content and campaign creation for the finest edit in luxury across all categories. Lead of all creative teams developing and defining the look & feel of the brand in all markets as well as film direction (Design & Digital Experience, UI, Photo and Film Production, Copy, Campaigns, Content and Styling). 4 direct reports, 195 indirect reports.
Supervision of the Content Department that produces Zalando's on- and offline magazines, print advertisement, digital stories (Onsite, Mobile, Apps, CRM, Social Media campaigns).
Clients: MTV Europe, Siemens, Peek & Cloppenburg, Porsche, Volkswagen, Vogue Germany (Condé Nast Germany). Consulting and artist management, contract and buyout negotiations for advertising and editorial.
Assisting Prof. Barbara Kirchner at the University of Arts Berlin, giving own marketing and design classes on a weekly basis, advising on pr concepts for BA students.