Berlin, Berlin, Germany
I have a passion for building successful teams to transform retail, product and brand opportunities into compelling propositions, environments and experiences. With over 20 years of experience leading growth, driving change and executing excellence at some of todays most influential consumer lifestyle brands, as a commercial and a brand leader, I am uniquely positioned to identify and balance business and marketing needs to drive sustainable growth. Specialities: Sales & Commercial Strategy, B2B and B2C Marketing, Go-to-Market Planning and Implementation, Retail Management and Operations, Retail Environments, Brand Activation Strategy, Stakeholder Management, Team Leadership & Coaching.
Led the strategy for winning market share in the strategically important global Key cities to grow online and off line market share the definition and operation of consumer centric 3 year Key City Strategic Business Plan including Omni Channel Marketing strategy, Trade Zone Attack Plans and local activations.
Led the strategy winning brand advocates by delivering best in class and engaging "digital first" consumer experiences in own channels & wholesale e-com by translating Global Brand / Business Unit 3 year Strategic Business Plan into a DTC Sell In and Channel Activation Strategy to implement with global partners and local market leads.
Responsible for driving sales by delivering a globally consistent processes and capabilities for the flawless execution of consumer experiences to create demand, drive traffic to maximise conversion off line and online for adidas´street fashion sub-brands: adidas Originals, NEO, Y-3, SLVR, Porsche Design Sport and Stella McCartney partnering with global creative & leading regional marketing leads.
Led commercial planning and retail operations for Diesel Group's retail worldwide to ensure the company’s store portfolio operated at a consistently high level, delivering fantastic consumer experiences aligned with Brand values, while maximizing sales and minimizing risks / losses. Included the following brands: Diesel, 55DSL, Diesel Kids, Maison Martin Margiela & Viktor & Rolf.
Successfully built a niche retail concept with recognition and credibility within the hard to win "sneakerhead" community, identifying an emerging consumer streetwear movement to establish the business as an influential retail brand within the UK.